Wednesday, January 26, 2022

- PST
How Brands Can Prosper in the Metaverse
Cathy Hackl
Cathy Hackl
Futures Intelligence Group, Chief Metaverse Officer & CEO
Lindsey McInerny
Lindsey McInerny
formerly Anheuser-Busch InBev, Head of Technology and Innovation

Brands could bring a lot of prosperity to the metaverse, and brands need to move to where the consumers are, and soon they may need to find these elusive people in the metaverse. How can the brands do this in an authentic and respectful way? We’ll explore that in a conversation between two of the leading thinkers about the subject. 

- PST
How to Run a Metaverse Economy
Dirk Lueth
Dirk Lueth
Upland, Co-founder & Co-CEO
Cathy Hackl
Cathy Hackl
Futures Intelligence Group, Chief Metaverse Officer & CEO
Yat Siu
Yat Siu
Animoca Brands, Chairman of the Board
Tommaso DiBartolo
Tommaso DiBartolo
University of California Berkeley

The economics of running a virtual world within the metaverse will be a complicated matter. Game worlds and virtual worlds are complicated enough on their own. But what happens when you make the worlds interoperable and users can migrate among them? In this session, we'll talk about making the right choices in designing a metaverse economy in a conversation with Cathy Hackl. How do you get started with experiments? How do you predict user behavior? What stages do these economies have? What are the pitfalls to avoid?