Rachel is SVP of Positive Play at Electronic Arts, where she leads the company’s commitment to deliver Positive Play experiences that are inclusive, safe and fair to player communities around the world. In this role, she works with leaders across the organization to ensure Positive Play is integrated into the company's core business, implementing new principles, tools and partnerships that will drive positive player interactions and community engagement.

Over her multi-decade career in the consumer entertainment and technology space, Rachel has led high-functioning, diverse teams to inspire people through innovative products. Rachel served as the GM and VP of Maxis for five years, where she oversaw EA’s highly celebrated The Sims franchise that has driven over $5 billion in revenue over its 20 year history. As GM and VP of The Sims Studio, she was also the executive producer of The Sims 4, which has brought in more than 30 million players over its 6 years of live service, with millions of new players still joining in today.

Prior to rejoining EA, Rachel served as the Head of Social VR at Facebook, where she was responsible for AR/VR experiences that spanned a range of immersive products and platforms, such as Facebook Spaces, Oculus Venues and Facebook Horizon. She also previously worked at the cloud gaming startup OnLive, as well as Activision. Over the course of her career, Rachel has held a variety of leadership roles across technology, marketing and production, working with cross-functional teams to bring inclusive, innovative experiences to life.

Rachel holds a bachelor's degree from Carnegie Mellon in applied mathematics and computer science.