Thursday, January 27, 2022

- PST
Why Traditional Advertising Won’t Work in the Metaverse
Samuel Huber
Samuel Huber
Admix, Founder & CEO
Doug Rosen
Doug Rosen
Nickelodeon / ViacomCBS, SVP, Strategy, Business Development & Digital Products
Dean Takahashi
Dean Takahashi
GamesBeat, Lead Writer
Michael Liu
Michael Liu
Carat, SVP, Head of Innovation

In the metaverse, traditional advertising just won’t work. With a multitude of options for making money from content, advertising as we know it will go from creators’ primary income to an additional revenue stream. But as audiences and eyeballs gravitate towards the metaverse, brands can’t afford to be left on the sidelines. On top of that, the metaverse won’t draw mainstream audiences without the brands and their engaging content. So what can they do? Brands need to quickly adapt to being present in virtual worlds. They will need to work with passionate creator communities to deliver seamless and engaging virtual world content, which is both meaningful and adds value for creators and audiences alike. This Admix hosted panel will discuss how brands can take their first bold steps into new worlds of opportunity.