Brands could bring a lot of prosperity to the metaverse, and brands need to move to where the consumers are, and soon they may need to find these elusive people in the metaverse. How can the brands do this in an authentic and respectful way? We’ll explore that in a conversation between two of the leading thinkers about the subject.
How Brands Can Prosper in the Metaverse
Cathy Hackl is a globally recognized metaverse expert, tech futurist, and top business executive with deep experience working in metaverse-related fields with companies like HTC VIVE, Magic Leap, and Amazon Web Services. She’s the CEO of the Futures Intelligence Group, a leading metaverse consultancy working with the world's top brands on metaverse growth strategies, NFTs, gaming, virtual fashion, and how to extend their brands into virtual worlds. She’s a sought-after consultant, speaker, and media personality. Hackl was recently featured in 60 Minutes+, WSJ, and WIRED's coverage of the metaverse and is a contributor to Forbes. She has written two books and is writing an anticipated book on the business opportunities of the metaverse titled The Metaverse Economy. Hackl has been dubbed the Godmother of the Metaverse and is one of the top tech voices on LinkedIn. She's also the host of Adweek's Metaverse Marketing podcast and the dean of the Republic Realm Academy. BigThink named Hackl one of the top 10 most influential women in tech in 2020 and in 2021 she was included in the prestigious Thinkers50 Radar list of the 30 management thinkers most likely to shape the future of how organizations are managed and led.
Named one of ‘The 30 Most Influential People in the Metaverse’, as well as one of ‘The Most Prominent Digital Futurists to Watch Out For in 2022’, Lindsey McInerney is a leader in web3, a space set to be the successor of our current internet.
An early internet nerd and tech futurist, Lindsey is consumed by the emergence of the metaverse, and excited about the ways crypto, blockchain, gaming, NFTs and XR will change our current digital and physical landscape.
As Global Head of Technology and Innovation at AB InBev, the world's largest brewer, she launched Stella Artois into the metaverse in an explosive partnership with ZED RUN, a crypto horse racing game.
One of the first major brand executions in the space, the Cannes Lion award nominated campaign, put Stella Artois on the map as the first beer brand and FMCG company in the metaverse and was well received by traditional and the crypto media alike.