Launching NFT Games in the Open Metaverse: Decentralized Gaming Guilds as a Channel Strategy


Sébastien Borget
Sandbox, Co-founder and COO

Sébastien Borget is the Co-founder and COO of The Sandbox, a unique virtual world where players can build, own, and monetize their gaming experiences using NFTs & SAND, the main utility token of the platform.  Sebastien also became the President of the Blockchain Game Alliance in 2020, a non-profit organization of 250 key members of the industry. He was recently named in the Top #100 most influential people in crypto by CoinTelegraph 

Andrew N. Green
Yield Guild Games, Advisor

Andrew N. Green is currently Advisor to Yield Guild Games and Co-founder of a new startup that is yet to be announced.  With over 21 years in the games industry, Andrew is a go-to-market specialist with extensive product, marketing, and operational experience .   Andrew was recently at Andreessen Horowitz where he helped start the games practice and has built teams and built hits for Stillfront Group, TinyCo/Jam City, Electronic Arts, , Take 2 Interactive, and Atari. 

Nicolas Gilot, Founder & CEO
Bozena Rezab
GAMEE, CEO & Co-Founder

Bozena Rezab is the CEO & Co-founder of GAMEE, a high-engagement platform, where blockchain meets mobile gaming.

GAMEE has a global base of 40million users, named by Marketing Week among 100 Most Disruptive brands. The company is part of the Animoca Brands family, a global blockchain gaming leader with a $5bn valuation.

Bozena’s role is to actively push GAMEE’s strategy, introducing digital property rights and the value of blockchain to the gaming audience. Prior to GAMEE, she was responsible for YouTube growth in European markets.

Valve’s decision to ban blockchain games from Steam renewed concerns about the power that centralized platforms hold over developers. NFT game makers, however, are already leveraging a range of Metaverse-native distribution strategies that bypass the traditional gatekeepers to go straight to the player community instead.