If game companies offer rewards, it’s often limited to a single game. But what if you could collect rewards across a number of games? Or across the metaverse. How do we set up ways to cash in the rewards across exchanges and games? What are the metaphors from the real world, like coupons or Happy Meals, that work online? And how do you create rewards players will actually use? How do you also do this and stay in good graces with regulators? This talk will focus on putting gamers in the driver’s seat when it comes to rewards in the metaverse.
Rewards and Brands in the Metaverse
Nicholas Longano is a leading entrepreneur and a standout name in marketing, ecommerce, and video games.
A gaming industry veteran with over 20 years of experience launching top game franchises across various platforms, Longano has an expansive background bringing monumental growth to a variety of brands and innovative ideas.
He has grown from an early career marketing major brands at various Fortune 500 companies (including working with Calvin Klein and running marketing divisions for L’Oreal, Revlon, and Pepsi) to becoming Founder and CEO of Scuti — a revolutionary new video game monetization and rewards platform that is garnering substantial interest across the commerce and gaming industries.
Longano’s experience includes working alongside the teams at Blizzard and Valve as Senior Vice President of Publishing and Marketing at Vivendi-Universal/Blizzard. As General Manager of Universal Interactive, he also led the development and publishing of several original IPs — such as Crash Bandicoot and Spyro the Dragon, and film-based franchises such as The Thing, The Hulk, Jurassic Park, Lord of the Rings, Van Helsing, Chronicles of Riddick, and many more.
An entrepreneur at heart, Nicholas joined Massive Incorporated alongside Mitch Davis and created the world’s first in-game advertising network for all games. Massive Incorporated’s potential attracted impressive interest, and Microsoft quickly acquired the company.
After his success with Massive Incorporated, Longano also formed the video game industry’s first Hollywood-style games publishing company Brash Entertainment, was a co-founder of an innovative virtual music world marketing platform for aspiring artists (MusicMogul.com), and started Over the Top Networks creating digital content (such as Paula Deen’s Recipe Quest mobile game for celebrities and Oscar De La Hoya’s Ring TV).
Today, Longano’s groundbreaking new in-game meta marketplace, Scuti, is targeting billions of consumers and setting the foundation for two lucrative new commerce industries: gCommerce (video game commerce) and metaCommerce (Metaverse commerce). As the first-ever in-game marketplace, Scuti is known for its player-adhesive rewards program, non-intrusive advertising, and huge growth potential in a never-before-explored market.
With dozens of signed brands and game developers and rapidly growing player interest, Scuti is a thriving new platform everyone should be watching.
Gabrielle Heyman is Head of Global Brand Partnerships for Zynga, where she is responsible for Zynga’s direct advertising business and manages the Ad Sales and Sales Marketing teams. Gabrielle is a leader in Gaming and Digital Media, and has a passion for the revolution in entertainment consumption and its impact on brands.
Seven Co-Founder & CEO, Subnation, is an entrepreneur, investor, and change agent helping to build, accelerate, and turnaround companies
As a former Atlantic Recording artist, chart-topping songwriter and award-winning composer Seven has contributed to multiple hit songs, over 200 television shows and multiple major motion picture releases. With over 20 years of executive experience creating and overseeing award-winning IP for himself and the companies that he has managed, including Big Block Media Holdings and We3kings entertainment, Seven's work has received multiple Telly, Emmy & Promax awards and he has led IP creation for major networks (NBC, FOX, Disney), sports leagues (NFL, NBA, NHL), and brands (Walmart, Ford, Under Armor).
Seven is a former Senior Executive Advisor and strategist to the Board of ESL Gaming & Turtle entertainment, Xibit/Sky-mall, AXS TV and Photonx. Seven currently holds Board seats and Advisory roles with Bron Media, Simwin Gaming and Surround Ventures.
Jillian is a member of Warner Music Group’s New Business & Ventures team where she helps lead partnerships and strategy across gaming, interactive media, and web3. Prior to this role, Jillian was an attorney at Ropes & Gray, LLP, and clerked on the 10th Circuit Court of Appeals. A graduate of the University of Michigan two-times-over, Jillian is a native of New York City, which she says is the world’s best place to escape, but also to return.