How Harnessing the Power of UGC Will Enable Game Developers to Thrive

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Michael Lewis
Take-Two Interactive Software, VP of Direct to Consumer

Michael Lewis is VP of Direct to Consumer for Take-Two Interactive Software. Prior to joining T2, Michael was GM for Twitch’s extensions product line, helping developers create interactive experiences on the world’s largest game streaming platform. Before joining Twitch, Michael led the Origin product at Electronic Arts, EA’s D2C channel, and was responsible for leading development of EA Access’ EA’s subscription offerings. Michael is originally from Boston, and today lives in San Francisco with his wife and 7 month old son.

Uri Marchand
Overwolf, CEO & Co-Founder

Uri Marchand is the CEO and Co-Founder of Overwolf, the guild for in-game creators. Built for creators by creators, Overwolf is the all-in-one platform that enables creators to build, distribute, and monetize in-game apps and mods. Under Uri’s leadership, Overwolf has seen exponential growth with more than 20M MAU, 87,000 creators, and a team of over 90 employees. With over 15 years in the technology industry, Uri is a leader in establishing and scaling operations. Prior to founding Overwolf, he founded and led Applicell, a cross-platform e-learning product. A graduate of the prestigious Zell Entrepreneurship Program, Uri has a Magna cum Laude degree in computer science and served as a search and rescue helicopter pilot in the Israeli Air Force. Uri plays League of Legends and PUBG.  

Oscar Navarro
Ubisoft, VP Mergers & Acquisitions

Oscar Navarro is Head of Corporate Development at Ubisoft where he leads equity investments, acquisitions and strategic partnerships since 2007. Some key acquisitions include RedLynx, Future Games of London, Ketchapp, Massive Studio, Blue Mammoth and i3d.net among other. Prior to joining Ubisoft, Oscar was M&A Director at First Data Corporation and M&A Manager at Western Union.


Gaming has reached a UGC inflection point that benefits the entire ecosystem. Gamers get more content, in-game creators can earn a living with their mods, and publishers can outsource content creation in a way that is safe and financially viable.  The developers that harness the community power will thrive in the next era of gaming.

Hear from Michael Lewis, VP of Direct to Consumer at Take-Two, and Uri Marchand, CEO and Co-Founder of Overwolf, as they discuss the importance of integrating UGC into existing and future games, why it is key to engagement, and best practices when supporting the community of creators.