The Apple Ecosystem Challenges


Rick Hoeg
Hoeg Law

After receiving his undergraduate degree in Economics from Hillsdale College with highest honors, Richard ("Rick") Hoeg attended the University of Michigan Law School where he graduated in the top five of his class, focusing on corporate governance, finance, and transactional law.

In 2005, Rick joined the Ann Arbor office of Miller Canfield Paddock and Stone, where he worked on venture capital transactions, mergers and acquisitions, and entrepreneurial law. In 2007, he helped start the Ann Arbor office of Honigman Miller Schwartz and Cohn, where he continued representing venture capital funds and their portfolio companies, as well as technology and biopharmaceutical spin-offs of the University of Michigan, in each case from formation through financing, and often to liquidation and/or exit.

An avid video gamer and general technologist, Rick expanded his practice in 2010 to include information technology, software licensing, and related contractual and intellectual property law issues, with a particular focus on Software-as-a-Service and custom software development. Together with his pharmaceutical and medical device clients, Rick's software clients represent just some of the cutting edge technological advancement happening in Ann Arbor and the Midwest.

In 2016, Rick continued his focus on technology and entrepreneurship by forming the Hoeg Law firm to provide personalized legal services to businesses and business founders of all sizes and in all phases of business life.  

In 2018, Rick created “Virtual Legality”, a YouTube series discussing questions of business and law through the lens of pop culture and the gaming industry.  With more than 4 million views and 40,000 subscribers, Virtual Legality is the premiere legal media channel addressing the fast-growing world of games, and Rick has been quoted in Variety, Ars Technica, PC Gamer, Video Games Chronicle (VGC),,, Gamespot, The Washington Post, GamesBeat, Eurogamer, IGN, Polygon, and more, regarding the ever-moving industry.

Brian Bowman, CEO

Brian Bowman is the Founder / CEO of They provide a creative studio, fully-managed user acquisition, and SaaS tools for Facebook and Google mobile app advertisers. They've managed over $3 billion in social ad spending for the world’s largest mobile games and apps.  Previously, Bowman served as an Internet executive for Disney, ABC, and Yahoo!

Chris Hewish
Xsolla, President

Chris Hewish, President of Xsolla, is an award winning and well respected Interactive Executive and Studio Head, with experience driving operations and go-to-market strategies across all segments of the video game industry.
Having directly designed and produced over 50 games generating more than $1B in sales, Chris displays a rare and successful combination of creative and business acumen in an ever-changing industry.

An avid gamer, Chris leveraged that passion into a successful career making games. His triple threat skill-set combines... the design and production skills of a developer, with the business and strategic acumen of a publisher, and the brand marketing sensibilities of a media executive.

Chris has used these skills to lead multi-team video game studios and global interactive business units with hundreds of employees at companies like Activision Blizzard, DreamWorks Animation, Survios, Skydance, and Xsolla. He’s also an active member of the Forbes Technology Council, serving as a subject matter expert and industry-leading voice for the global gaming community.

Joseph Kim

Joseph is currently the CEO of mobile gaming start-up LILA Games, based in India, focusing on a new kind of F2P mobile shooter game. Previously, he worked in game publishing as SVP of Games & Digital Platforms at NBCUniversal and as Chief Product Officer at SEGA. Prior to game publishing Joseph worked on the studio/development side and led the development of King of Avalon as a Studio Lead at FunPlus.

Before joining the game industry, Joseph worked as a management consultant and software developer.

Joseph Kim currently publishes game development and analysis content on his YouTube channel (GameMakers) and blog He also co-hosts the Deconstructor of Fun podcast and writes for the newsletter..

Epic v. Apple, IDFA, privacy, and payments