The Future of Immersive Storytelling -- A Talk by Flavourworks’ Co-founder Jack Attridge

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Jack Attridge
Flavourworks, Creative Director & Co-Founder

Jack Attridge is Creative Director and co-founder of Flavourworks, a digital entertainment studio based in London. Specialising in design, audio, and filmmaking, Jack’s career spans across studios such as EA, Rebellion, Mind Candy, and 22cans. In 2015 he set up Flavourworks to realise his vision for a new form of interactive storytelling. The studio’s breakthrough design and technology has gained support from some of the industry’s biggest names.


From simple cave drawings to elaborate multi-million dollar performances, storytelling is constantly changing to meet the needs of each new generation. In this session, Jack Attridge, co-founder of immersive entertainment studio Flavourworks, will discuss the next evolution of storytelling: the user-guided narrative. He’ll bring to the table proof points on how technology is helping lead this through the blurring of live-action film and gaming and how merging the narrative methods of a film production company with the engagement of a game studio can create truly special live-action cinematic experiences, allowing stories to be told in new and groundbreaking ways. Is this the future of storytelling? Let’s find out…