Thursday, November 11, 2021

How to Build a Brand

With the rise of online shopping and the ease of internet advertising, it is important for any company to distinguish itself from what may seem like an endless list of competitors. The first step in this endeavor is to select a strong trademark that consumers will remember and use to identify your particular products or services from those of others. This session will provide basic strategies to strengthen your brand name, as well as an overview of measures available to protect the trademark value associated with your brand.