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Create Your Customer Avatar


Having the right customer avatar is key to the success of your marketing. A fully conceived customer avatar will help you find better customers, fine tune your brand and say all the right things to make the sale. In this workshop, Kim Beer will walk you through the five essential categories you need to know to attract the perfect customers to your business. Plus a resource librarian will help you discover library resources that will lead you to the data you need to know your customer avatar even more completely.