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Festivals, events, cities, tourism agencies, sponsors, venues, vendors and suppliers, all find ourselves operating in a new world and marketplace where the status quo is not a viable option; where the ‘silent majority’ is never heard; and where past expectations are literally that. From programming and experience management to volunteer recruiting, marketing, site selection and payment options; from sponsorship activation and staff retention to event impact standards, safety audits and food & beverage, merchandise and ticket sales; and everything in-between and around the edges. Today’s leadership and ROI demands require us to refocus – to ask ourselves are we making ‘old choices’ or ’BOLD CHOICES’?
Great global leaders from across wide spectrums of public and private industries – including festivals and events – whom we often look to for inspiration and motivation, have set themselves apart through the ages by imagining something different and then acting boldly to create the world that they imagine. They surround themselves with like-minded visionaries; equip their teams with the very best tools, resources and training; readily access and participate in broad-reaching professional networks; and aspire to continually exceed expectations on every front.
To stand out from the pack; to stay fresh; to create lasting impressions; to stand up for what’s right; to spur imaginations; to motivate and inspire; to find elusive solutions to familiar challenges; to stake our claim on the future; to set new bars for our teams, our peers and our industry; we must prepare and position ourselves and our events to make BOLD CHOICES. Choices that will ensure our successes and our legacies for generations to come.
We invite you, and all those you depend upon, to join your global peers for the 64th Annual IFEA Convention, Expo & Retreat in historic Colonial Williamsburg, Virginia, USA, September 25th-27th, 2019, where BOLD CHOICES begin, grow and prosper.
*NOTE: The 64th Annual IFEA Convention footprint will run through 5:30 p.m. on Friday, September 27th, 2019. Certified Festival & Event Executive (CFEE) Certification education classes will be scheduled in the days leading up to the convention – September 22nd, 23rd & 24th, 2019. Separate Registration is Required.