IFEA 64th Annual Convention & Expo IFEA 64th Annual Convention & Expo
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Analytical Ideas to Improve Your Festivals and Generate Revenue

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Room - Tidewater C
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Vern Biaett, Jr., CFEE
High Point University, Chair, Assistant Professor, Event Management Dept.

Dr. Biaett produced events for 30 years, much of that as a manager of major festivals for the cities of Phoenix and Glendale, Arizona. As a faculty associate in the School of Community Resources & Development at Arizona State University he completed his doctoral studies and co-created a special event certificate program. In 2014 he relocated to North Carolina to create a new B.A. in Event Management at High Point University.

Festival and event managers are always searching for ways to improve their bottom line. This session will provide insight  for those looking to reduce expenses and increase food & beverage, vendor, merchandise, media, and other on-site revenue generators to supplement admission fees, sponsorships, and grants.  Everyone attending should bring one great idea to share.