IFEA 64th Annual Convention & Expo IFEA 64th Annual Convention & Expo
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Building Your Brand, Attracting Your Audience & Making the Most of Every Dollar!

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Room - Tidewater C

Ellesor Holder, CFEE
South Carolina Festival of Flowers, Marketing Strategist

Ellesor Gray Holder is a marketing strategist that works with clients to develop and execute their offline (traditional marketing) and online promotional programs. She is also a Certified Festival and Events Executive through the International Festival and Events Association. She has an extensive background in advertising, marketing and public relations. Most recently, she was Executive Director for the South Carolina Festival of Flowers where she made her mark by rebranding, winning industry awards and achieving record numbers. She now runs Gray Marketing & PR where she assist clients with branding, implementing comprehensive marketing strategies, website development and social media integration.


This session will provide proven marketing tactics and actionable tips for getting the most out of your marketing resources, budget and relationships. You’ll be introduced to effective and award-winning strategies that get people talking, engaging and attending your event, no matter how big or small.