IFEA 64th Annual Convention & Expo IFEA 64th Annual Convention & Expo
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CFEE Professional Certification Class: Administration & Management

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Room - Colony A & B

Becky Genoways, CFEE
Genoways Events, President

Becky Genoways is a 30-year veteran of the festivals and events industry, a Certified Festival & Event Executive (CFEE) and past Chair of the International Festivals & Events Association World Board of Directors. She is a leading industry consultant, educator and producer. She has produced events of all sizes, from a local market with weekly attendance of 3,500 to a major music festival that attracted over 300,000 people. Her current projects include serving as Program Specialist for the Saint Louis Art Fair, and Memphis in May International Festivals. Genoways has presented numerous professional training seminars and Certified Festival and Event Executive programs throughout North America, in the Middle East and New Zealand and teaches at the IFEA / NRPA Event Management School annually.


Using the development of a model business plan as a guide, these sessions will explore and reveal the process by which successful administration and management programs are developed. Session attendees will explore the ins and outs of managing a board of directors, building an effective leadership and administration team, identifying budget targets and making them work, establishing marketing plans, identifying competition and establishing a business paradigm that will give more, "gravitas," to an event-producing organization.


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