IFEA 64th Annual Convention & Expo IFEA 64th Annual Convention & Expo
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CFEE Professional Certification Class: Marketing & Media Relations

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Room - Colony A & B

Penny McBride, CFEE
Fredericksburg, Texas Chamber of Commerce, President & CEO

A strong marketing vision, direction, and ultimately a plan is essential in successful promotion of any company’s products or services. This area of instruction is designed to look at and provide an overview of marketing and media relations and specifically how these functions can be used to the unique needs of the festival and special events industry.


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