IFEA 64th Annual Convention & Expo IFEA 64th Annual Convention & Expo
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CFEE Professional Certification Class: Sponsorship & Sponsor Service

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Room - Tidewater A & B

Bruce Erley, CFEE, APR
Creative Strategies Group, President & CEO

Bruce L. Erley is the President and CEO of the Creative Strategies Group, a full-service sponsorship and event marketing agency based in Denver, Colorado which he founded twenty years ago in September, 1995. Creative Strategies Group (CSG) specializes in sponsorship and experiential marketing consultation as well as forging partnerships between corporations and events, festivals, nonprofit organizations and other properties. In 2012, Erley served as the World Board Chairman of the International Festivals & Events Association (IFEA). He is a 2015 inductee into the IFEA Hall of Fame. IFEA is the premiere professional association supporting and enabling festival and event professionals worldwide. He is Accredited in Public Relations (APR) by the Public Relations Society of America and a Certified Festival & Events Executive (CFEE) by the International Festivals and Events Association. Among CSG’s recent and current clients are the Pasadena Tournament of Roses, Philadelphia Flower Show, Cherry Creek Arts Festival, Levitt Pavillion and the Denver Auto Show. CSG’s corporate clients include Janus Henderson Investors, Kaiser Permanente, the Colorado Lottery, Great-West Life, U.S. Bank and Safeway. Prior to founding CSG, Erley was the Vice President for Marketing and Sales for Up with People, an international, educational and cultural organization. Erley is widely acclaimed as a top presenter on sponsorship and event marketing topics for the events and festivals industry having spoken recently in, Dubai, Toronto, Vienna, Singapore, South Korea and Beijing at major conferences. He also pens a quarterly advice column in iE magazine called The Sponsor Doc. Bruce has been married for 35 years to his wife Linda and are the gratified empty nest parents of three grown sons.


Over the past generation the sponsorship of festivals and special events has evolved from the quasi-donation of money by a local business to a sophisticated marketing relationship involving the exchange of mutual value. The development of a comprehensive sponsorship/valuation plan and successful fulfillment program involves the coordination of numerous details and a working knowledge of a variety of critical factors. This area of instruction is designed to provide information about the fundamentals of sponsorship.


Sponsored By: 

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