IFEA 64th Annual Convention & Expo IFEA 64th Annual Convention & Expo
Back

Don't Let Your Sponsorship Deliverables Slip Through the Cracks

-
Room - Tidewater C

Aly Hussaini
Eventeny, Co-Founder & CEO

Aly Hussaini is the co-founder and Chief Executive Officer of Eventeny. A graduate from Duke University, he has been coding since he was 9 years old and has developed over 40 web platforms, apps, and games. Prior to founding Eventeny, he worked with Salesforce and Capital One for 6 years where he led projects to augment digital strategy for the new generation of consumers and businesses such as cashless transactions, online bill pay, balance transfer, product fulfillment, business intelligence and workflow automation.

Nausheen Punjani
Eventeny, Co-Founder & Chief Growth Officer

Nausheen Punjani is the co-founder and Chief Growth Officer of Eventeny. After graduating from Boston University with a master's in Biostastics, she gained 8+ years of experience in project management and statistical analysis. Prior to founding Eventeny, she managed large-scale projects for American Cancer Society, Piedmont Hospital, and various CDC projects.


Event organizers have to determine the value of a sponsorship, find sponsors, sell sponsorship packages, fulfill all promised deliverables, and continuously engage with sponsors, even after an event has ended. Better than anyone, event planners know how critical event sponsorship is to the success of your event and you can't risk the details falling between-the-cracks. In this session, we’ll talk about the importance of tracking your sponsor deliverables, as well as keeping a track on each sponsorship's return-on-investment back to your own event.