IFEA 64th Annual Convention & Expo IFEA 64th Annual Convention & Expo
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Don't Walk Away from Money on the Table : Revisiting Your Revenue Streams

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Room - Allegheny A

Becky Genoways, CFEE
Genoways Events, President

Becky Genoways is a 30-year veteran of the festivals and events industry, a Certified Festival & Event Executive (CFEE) and past Chair of the International Festivals & Events Association World Board of Directors. She is a leading industry consultant, educator and producer. She has produced events of all sizes, from a local market with weekly attendance of 3,500 to a major music festival that attracted over 300,000 people. Her current projects include serving as Program Specialist for the Saint Louis Art Fair, and Memphis in May International Festivals. Genoways has presented numerous professional training seminars and Certified Festival and Event Executive programs throughout North America, in the Middle East and New Zealand and teaches at the IFEA / NRPA Event Management School annually.


Far too often we are focused on chasing the money that we don't control. In this important session we'll visit those areas that you do control, already, and how to use some common sense approaches that can result in substantial dollars being added to your revenue streams. Take the time today to ensure that you are not leaving money on the table.