You’re a Festival and Event Director and it’s time to put on another great event. Something different from last year, fresh and unexpected. Nothing less than a perfect 10 will do. It’s what your guests expect. No stress, right? Ahh, the life of an Event Director…easy breezy and front row seats please!
The Festival and Event landscape is vast, and the audience is getting more and more difficult to please. Event Directors need to continually raise the bar to stay ahead of the competition. What worked years ago just won’t do today. This session will focus on “What Works” - some tangible and intangible ingredients Event Directors can use to exceed expectations and keep their audiences coming back for more.
From Disney, to NBC Universal, to the Opening Ceremony of the Olympic Games, Tom will reflect on his experiences and offer a unique perspective on the keys to creating successful events.