IFEA 64th Annual Convention & Expo IFEA 64th Annual Convention & Expo
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Exceeding Expectations in a High Expectation World

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Room - Allegheny B

Tom Bisignano, CFEE
Freelance Producer

Tom is an entertainment and special events producer.  He has a diverse blend of talents, with an extensive background in production management and producing, as well as strategic planning and creative development for live events. Prior to stepping out on his own as a freelance producer, Tom served as the Sr. Director of Entertainment Events at Universal Studios in Florida.  He and his team were responsible for creating and delivering over 1,000 Special Events annually at Universal Studios Florida, Universal’s Islands of Adventure, Universal CityWalk and Universal’s on-Site Hotels. Prior to his role at Universal, Tom was a Sr. Producer for major international ceremonies. Tom, along with a very talented team, produced the Emmy-nominated Opening Ceremony of the Winter Olympic Games in Sochi Russia and the Opening and Closing Ceremonies for the European games in Baku, Azerbaijan.  Previous to his ceremony engagements, Tom was an Executive with The Walt Disney Company responsible for World Wide Special Events and Spectaculars.  Tom is a graduate of Fairfield University with a degree in Economics. He also has certifications from Rollins College in Executive Leadership, and from the IFEA as a Certified Festival and Event Executive (CFEE). Career highlights include the production of numerous spectaculars, ceremonies, grand opening celebrations, concerts, tours, parades, media stunts, annual signature events, festivals, Super Bowl halftime shows and year-long celebrations.


You’re a Festival and Event Director and it’s time to put on another great event. Something different from last year, fresh and unexpected. Nothing less than a perfect 10 will do. It’s what your guests expect.  No stress, right? Ahh, the life of an Event Director…easy breezy and front row seats please! 

The Festival and Event landscape is vast, and the audience is getting more and more difficult to please. Event Directors need to continually raise the bar to stay ahead of the competition. What worked years ago just won’t do today.  This session will focus on “What Works” - some tangible and intangible ingredients Event Directors can use to exceed expectations and keep their audiences coming back for more.

From Disney, to NBC Universal, to the Opening Ceremony of the Olympic Games, Tom will reflect on his experiences and offer a unique perspective on the keys to creating successful events.