IFEA 64th Annual Convention & Expo IFEA 64th Annual Convention & Expo
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Go Bold or Go Home: Get the Most from your Merchandise Program

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Room - Allegheny A

Stephen King, CFEE
Des Moines Arts Festival, Executive Director

Stephen M. King, CFEE, is the executive director of the Des Moines Arts Festival® in Des Moines, Iowa and currently serves on the International Festivals and Events Association (IFEA) World Board of Directors. He chaired the organization in 2017. Projects throughout his career in events have garnered more than 300 industry awards from organizations like the IFEA, Texas Festivals and Events Association, and the International Downtown Association.  Before turning his full attention in July of 2011 to the Des Moines Arts Festival, King led the Downtown Events Group from 2006-2011 producing the U.S. Cellular® World Food Festival, Holiday Lights Des Moines, Skywalk Golf, and GuideOne ImaginEve! Before arriving in Des Moines, King served as president/CEO of Celebrate Fairfax, Inc. in northern Virginia.  Before that he was the director of the festivals and events division of Downtown Fort Worth, Inc. in Fort Worth, Texas, where he produced the MAIN ST. Fort Worth Arts Festival. King is an active member of the festivals and events industry. In addition to serving as director of IFEA, he serves on the IFEA World President’s Council and Bravo Greater Des Moines Board of Directors. He is a past director of the National Association of Independent Artists, IFEA Foundation Board of Directors, and is a founding member of ZAPPlication™, the art fair industry’s universal online application system. King is a regular speaker and contributor to the various festival, event and sponsorship conferences and conventions and faculty member of the IFEA/NRPA Event Management School.



Merchandise programs can be about slapping LogoFest on the back of a t-shirt. Or, they can be about revenues and brand advancement. With an eye towards fundamentally changing the way you think about and execute your merchandise program, this session will explore how to add dollars to your bottom line and prestige to your brand.