IFEA 64th Annual Convention & Expo IFEA 64th Annual Convention & Expo
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How to Leverage the Economic Impact of Your Event to Build Partnerships and Enhance Fundraising Efforts

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Room - Tidewater B
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Jon Stover
Jon Stover & Associates, Managing Partner

Jon Stover is the Managing Partner of Jon Stover & Associates (JS&A), an economic development consulting firm based in Washington, DC. Stover has complete hundreds of successful projects throughout the country pertaining to economic and fiscal impact analysis, retail market analysis and support strategies, economic revitalization strategies, nonprofit operations and programming, and more. He works regularly with a wide range of clients including public agencies, nonprofit organizations, real estate developers, and private businesses and other for-profit organizations. Helping festival and event organizers analyze and leverage the impacts of events is a particular niche for his firm.

How does your festival or event contribute to your local economy? What do local businesses, nonprofits, city agencies, and political leadership stand to gain with a well-executed event? And how can you use this information to form partnerships, build advocacy, and bolster your fundraising efforts? This interactive session will offer practical tips on how to quantify the economic and fiscal impact of festivals and events, and, just as important, how to use this information to serve your operational and fundraising needs.