In 1995, Bethlehem Steel shuttered the last blast furnace in its eponymous hometown, leaving behind the very real possibility of Bethlehem’s demise. But today the City is thriving. And ArtsQuest, the organization behind the Bethlehem Musikfest, helmed the reinvention. It built year-round centers for visual and performing arts that draw 1.8M visitors, brings programming to senior centers that improves health, and provides after-school programs that increase student graduation rates. Traditionally, ArtsQuest has measured its value by economic impact. But this overlooks the “public goods” ArtsQuest creates, such as community attachment and social well-being, as well as the powerful contributions of ArtsQuest’s smaller events, which create measurable value such as accelerating the integration of new immigrants into the community. And, economic impact studies don’t account for the value created by sponsors who activate festival partnerships with social good overlays. Lesa and Curt will share the broader pro-social framework of value used to quantify the community, civic and human capital created by ArtsQuest and its partners and how ArtsQuest is using the ProSocial Valuation to tap new sources of revenue.