IFEA 64th Annual Convention & Expo IFEA 64th Annual Convention & Expo
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Keeping Festival 'Alumni' (Volunteers and Supporters) Engaged and Active

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Room - Tidewater B
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Kelly Holdcraft
College of William & Mary, Senior Director, Alumni Engagement

Volunteers are the life-blood of our events and organizations, but keeping them engaged and active beyond your event dates is a challenge. College and university alumni associations have figured out long-ago, that an active and engaged alumni base - throughout the year - can help drive support, revenues and brand value on many fronts, so we decided to see what we could learn from that very successful side of the coin. Come join Kelly Holdcraft, Senior Director for Alumni Engagement for William & Mary College, as she shares best practices and ideas to maximize our volunteer alumni!