IFEA 64th Annual Convention & Expo IFEA 64th Annual Convention & Expo
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Keynote Speaker: Making Magic: The Power of Events to Shape Impressions, Cities and History

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Room - Colony Ballroom

Bill Schermerhorn
Colonial Williamsburg, Creative Director for Signature Events

William Schermerhorn is the Creative Director of Signature Events for Colonial Williamsburg, helping to illuminate (often literally) history for countless thousands of visitors and residents alike. He is also a two-time Emmy Award-winning songwriter. As VP/Creative Director for the Macy’s Parade & Entertainment Group, Bill brought his vision, from the initial concept through the on-air telecast, to the world-famous Macy’s Thanksgiving Day Parade and America’s largest Independence Day pyrotechnic display, the awe-inspiring Macy’s 4th of July Fireworks, for over three decades, working alongside IFEA and industry icons Jean McFaddin and Amy Kule. His favorite creative credits include co-writing the song “And That’s the Way It Is” for Walter Cronkite’s memorial service at Lincoln Center, celebrating the Statue of Liberty’s 125th anniversary, collaborating with Universal Studios Orlando on Macy’s Holiday Parade and being Thomas Jefferson’s party planner. The Hope of Christmas, a collection of Bill’s Christmas songs, was released in 2015 and he is currently working on ‘The Club’, a noir musical (with composer Michael Feinstein) for a Richmond, VA premiere in 2020. He is a graduate of The College of William & Mary. Fittingly for his event career, Bill was born on the 4th of July. He resides with his husband, Dan Dutcher in Williamsburg.


Bill Schermerhorn understands the power of events. He has been there, done that; adjusted and tweaked; created and embellished; and even traveled back through time to imagine what would and could have been possible. He, better than perhaps anyone, has seen the power of events to shape impressions, cities and history through the magic that we all get to use, every day, in our own communities. Come join us for a very special opening to our 64th Annual IFEA Convention & Expo!

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