IFEA 64th Annual Convention & Expo IFEA 64th Annual Convention & Expo
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Location, Location, Location - The Critical Impact of Event Space and Protecting Yours

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Room - Allegheny A

Jim Holt, CFEE
Memphis in May International Festival, President & CEO
Keli O'Neill Wenzel, CFEE
O'Neill Marketing & Event Management, President & CEO

President/Managing Partner of O’Neill Marketing & Event Management. Keli is the creator and orchestrator of many of Kansas City’s most successful civic, corporate and entertainment events. She serves as the founding Executive Director of the highly successful Kansas City Irish Fest. She is co-founder and Producer of the Jiggle Jam Family Music Fest, as well as executive producer of Boulevardia Craft Beer and Music festival and Kansas City RiverFest (KC’s largest Independence Day Celebration). Other recent projects include VIP coordination for Amway Global Presents the Tina Turner Tour, planning and management for the opening of the National WWI Museum at Kansas City's landmark Liberty Memorial, opening events for the Kauffman Center for the Performing Arts, director of Kansas City’s City-Wide Events committee for the 2012 MLB All Star Game, marketing and communication liaison for the Big 12 Championships.


Especially for long-running events, but even for some shorter-run festivals, sporting events, and others, it is easy for both stakeholders and attendees to quickly get 'settled in' to their site. A known commodity, with anticipated repetition that allows us to focus more of our creativity, time and resources on programming, F&B, decorations, et al., is a plus for everyone. So what happens when someone decides that your site is no longer your site, or to 'rearrange things' in a way that negatively impacts your event, attendance, revenues and more? Come hear from two events that have found themselves in just such a scenario, weigh both the positives and the negatives, and the emphasize the importance of thinking ahead to protect your own location and needs.