According to industry sources, sponsors now value social media engagement greater than traditional media recognition or on-site benefits. Learn about the circumstances that are driving this change. Discover the importance of building social audiences year-round? What are you doing to connect your sponsors with “likes,” “fans” and “followers” of your event. What are the activations that others are using to provide sponsors with the digital promotions and metrics to prove ROI? Bruce Erley, President & CEO of Creative Strategies Group will share tips, trends and examples of best practices that any size event can implement.
Maximizing Social Media Sponsor Activations
Bruce L. Erley is the President and CEO of the Creative Strategies Group, a full-service sponsorship and event marketing agency based in Denver, Colorado which he founded twenty years ago in September, 1995. Creative Strategies Group (CSG) specializes in sponsorship and experiential marketing consultation as well as forging partnerships between corporations and events, festivals, nonprofit organizations and other properties. In 2012, Erley served as the World Board Chairman of the International Festivals & Events Association (IFEA). He is a 2015 inductee into the IFEA Hall of Fame. IFEA is the premiere professional association supporting and enabling festival and event professionals worldwide. He is Accredited in Public Relations (APR) by the Public Relations Society of America and a Certified Festival & Events Executive (CFEE) by the International Festivals and Events Association. Among CSG’s recent and current clients are the Pasadena Tournament of Roses, Philadelphia Flower Show, Cherry Creek Arts Festival, Levitt Pavillion and the Denver Auto Show. CSG’s corporate clients include Janus Henderson Investors, Kaiser Permanente, the Colorado Lottery, Great-West Life, U.S. Bank and Safeway. Prior to founding CSG, Erley was the Vice President for Marketing and Sales for Up with People, an international, educational and cultural organization. Erley is widely acclaimed as a top presenter on sponsorship and event marketing topics for the events and festivals industry having spoken recently in, Dubai, Toronto, Vienna, Singapore, South Korea and Beijing at major conferences. He also pens a quarterly advice column in iE magazine called The Sponsor Doc. Bruce has been married for 35 years to his wife Linda and are the gratified empty nest parents of three grown sons.