IFEA 64th Annual Convention & Expo IFEA 64th Annual Convention & Expo
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Practical Marketing Tips for Practically Insane Ideas

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Room - Tidewater C
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Rich Neumann
City of Westminster, Marketing Supervisor

Despite spending the bulk of his career within the public sector, Rich Neumann is certainly the most “non-governmental” marketing and communications professional you’re likely to meet. Known for his unrelenting creativity and irreverent sense of humor, Rich is currently the Parks, Recreation and Libraries Marketing Supervisor for the City of Westminster, Colorado, where his duties include planning and executing special events. Some of Rich’s most recent offerings are The Zombie Apocalypse (a 9-hole golf tournament featuring live-action zombies on the course); Ballerina Dodgeball (a combination of classical ballet with everybody’s favorite blood sport); and the #StandleyMonster initiative (an open space trail initiative in which visitors hunt for glass eggs and the elusive “rainbow poo”). Rich also founded the Fringe Wilmington Festival—an annual five-day celebration of unconventional and experimental art in his hometown of Wilmington, Delaware.

Leah Krumpholz
City of Westminster, Colorado, Marketing Coordinator

Leah Krumpholz is the Marketing Coordinator for special events at the City of Westminster, Colorado. Leah produces an average of 20 events a year despite being until recently the sole event planner for her municipality. Since assuming her position in 2016 , Leah has grown event attendance by nearly 400%. Most notably, within the span of two years, Leah single-handedly transformed a small, Halloween “carnival” at a local recreation center into a blockbuster regional event with an attendance exceeding 35,000 attendees.  Masterfully resourceful, Leah can hand-assemble marshmallow Peep costumes out of thin air.

Pack programs, increase revenues, expand engagement and sell out events! Take your marketing efforts to new heights with practical marketing advice and practically insane case studies. This interactive workshop pairs strategies from the fields of business, psychology and behavioral economics with outrageous case studies from highly successful municipal campaigns. Participants will leave with a better understanding of human behavior, highly effective tools and tactics, a fresh mentality about government communication, and new ideas to implement in their own communities.