IFEA 64th Annual Convention & Expo IFEA 64th Annual Convention & Expo
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Revitalizing a Community Through Events

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Room - Tidewater C

David Knutson
City of Santa Clarita Arts & Events Division, Event Administrator

David Knutson has been working in events for the past 15 years. Currently he is the Events Administrator for the City of Santa Clarita, California. David has worked with the Amgen Tour of California, Red Bull’s Wings for Life, and World Police and Fire Games. Currently he is the Festival Director for the Santa Clarita Cowboy Festival.  

Lisa Potvin, CFEE
City of Santa Clarita Arts & Events Division, Event Coordinator

Lisa Potvin, CFEE has been working in the events industry for the past 7 years. She is currently the Events Coordinator for the City of Santa Clarita where she oversees a number of events including [email protected] Prior to this she was the Special Events Coordinator for the City of Allen where she produced Market Street Allen USA Celebration a 90,000 person event held in the suburbs of Dallas, Texas. Lisa has worked on many partner events including IMG’s Bear Grylls Survival Challenge, NCAAII LSC Basketball Championship and Amgen Tour of California.


As an event producer you don’t often look at the worst neighborhood in your City, a space where the police don’t walk around at night and say this is where I will host events 64 times a year until it turns around. Well that is exactly what the City of Santa Clarita, the third largest city in Los Angeles County with just over 250,000 residents did. In this session our speakers will discuss how to change the dialogue and use events to promote redevelopment, bring in new business and how to truly effect change through events.