IFEA 64th Annual Convention & Expo IFEA 64th Annual Convention & Expo
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Sharing the Aloha Spirit: How Hawai‘i Invests in Festivals & Events to Support Communities, Protect Cultural Heritage, and Provide for a Vibrant Visitor Experience

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Room - Tidewater C

Caroline Anderson, CFEE
Hawai'i Tourism Authority, Director, Community Enrichment

Caroline Anderson is the Director for Community Enrichment at the Hawai‘i Tourism Authority, the state’s lead agency for supporting tourism.  In her role, she oversees the Community Enrichment Program, which fosters community-based tourism projects to enhance and enrich Hawai‘i’s communities and product offerings to the visitors.   She is also in charge of HTA’s workforce development program which encourages Hawai‘i’s youth to pursue a career in the visitor industry as well as supports programs that build skills of Hawai‘i’s visitor industry to remain competitive.  She is a graduate of the University of Hawai‘i’s School of Travel Industry Management and holds a masters degree from the University of Hawai‘i’s Department of Urban & Regional Planning.

Frecia Cevallos
County of Hawai'i, Economic Development Specialist, Tourism Program

Frecia Cevallos is the Tourism Specialist for the County of Hawai‘i.  Frecia holds a Bachelor’s Degree in Communications, a Master’s Degree in Political Science and has 12 years of experience in economic development and the visitor industry on Hawai‘i Island.  She currently manages the County’s community-based tourism initiatives and the Hawai‘i Island Visitor Promotions Program, as well as provides outreach, evaluation and capacity building support for Hawai‘i Island festivals and events, cultural and conservation programs funded by the Hawai‘i Tourism Authority.   Previous to her work with the County, Frecia coordinated special events at the Seattle Center and the University of Washington, managed public relations and political campaigns for the United Nations Center for Human Rights and Amnesty International, and owned a small business.  Frecia enjoys surfing and endurance sports, and resides in Hilo with her husband and three sons.



Hawai‘i is known throughout the world for its beautiful natural resources, its people, and the Aloha Spirit.  How does a visitor destination take care of its communities and visitors?  Discover how Hawai‘i’s state and local governments support community-based initiatives that celebrate Hawai‘i’s diverse cultures and traditions, invests in its communities, and connects residents and visitors together through festivals and events.  Also learn about initiatives Hawai‘i is taking to educate visitors and promote responsible tourism practices.