IFEA 64th Annual Convention & Expo IFEA 64th Annual Convention & Expo
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Strengthening Our Partnerships and Mutual Success with Concessionaires 

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Room - Tidewater B

Rey O'Day
National Independent Concessionaires Association (NICA), Executive Director

Rey O’Day has extensive management experience in the fairs and festivals, food and beverage concessions, and entertainment industries. She currently teaches the Principles of Event Management as a UC Riverside Extension Instructor and serves as the part time Interim Executive Director of NICA, a sister organization focused on developing vendor and event staff Communication Committees and advantaging its vendor members with the power of group discount buying.  Most recently she served as the Producing Artistic Director at Performance Riverside, a regional, professional musical theatre company; and, built, equipped and opened a 200 seat theater for the City of Riverside.  Over a period of 18 years she held a number of key management positions at Fairplex, home of the LA County Fair, including Assistant Operations Manager, Retail Sales Manager, Entertainment Manager, Director of Food and Beverage and General Manager of Cornucopia Foods, LLC.  Rey is an instructor for the world renowned IAFE Institute of Fair Management and serves on the IAFE Education Foundation Board of Directors.  Under the banner of her consulting company, Wings of Fame Productions, Ms. O ’Day gives keynote addresses and leads workshops for numerous organizations. She also conducts orientations and guest service training for organizations like The Hollywood Bowl and California Fairs Service Authority.  She holds a California Community College Teaching Credential in Dance and a Bachelor’s Degree in Business Management. Her left brain and her right brain enjoy talking with each other.


Meet one of our sister organizations: the National Independent Concessionaires Association.  Learn about its beginnings, its work today and its vision for tomorrow.   There will be time to discuss opportunities and concerns that festival staffs and vendors share like minimum wage, government regulation, effects of technology, benefit buying groups, point of sale systems, social media, and contract management.   Share ideas about how we develop new vendors and create strong net profits for all.    Bring your own thoughts and prepare to be surprised by the power of “Together WE Can.”