IFEA 64th Annual Convention & Expo IFEA 64th Annual Convention & Expo
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The Amazing Event Marketing Success of South Texas and the McAllen Holiday Parade

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Room -Tidewater A

Joe Vera, CFEE
City of McAllen, Assistant City Manager

In the Rio Grande Valley of Texas, on the border with Mexico, lies one of our industries greatest success stories. Where the city and residents embrace Bold visions; celebrate cultural diversity; build lasting partnerships; embrace creativity; and celebrate the holidays like few others. Come see what we can all learn from the amazing event marketing success of South Texas and the McAllen Holiday Parade!