Using the City of West Palm Beach's creative, event programming examples, this session will provide tips for festivals and events to build community, grow audiences and financially support local non profit agencies and artists.
Using Events to Create Unity in Community
Mary Pinak has over thirty five years of event planning experience in the hospitality industry and with the City of West Palm Beach. As Community Events Manager for the City, Pinak initiated and continues Clematis by Night; 4th on Flagler; Sunday on the Waterfront; the West Palm Beach GreenMarket; Screen on the Green; Holiday in Paradise, 30 days of holiday programming starring “Sandi” the world’s only 700 ton holiday sand tree sculpted to perfection with dazzling nightly sound and light shows in Sandi Land; and Summer in Paradise, two months of sizzling free fun in West Palm Beach featuring dozens of weekly and monthly events. Her marketing responsibilities have also included directing all internal and external communications for the City including newsletters, calendars, annual reports, promotions and public relations. Under Pinak’s direction, the City’s Community Events Division has compiled more than three hundred international, national and state awards for special events, promotions and marketing materials. Pinak has a Bachelor of Science Degree in Hospitality Management from Florida State University, is designated a Certified Festival & Event Executive (CFEE) by the International Festivals & Events Association and proudly serves as Treasurer on the Board of the Florida Festivals and Events Association. She resides in Juno Beach with her husband Ron and sons Patrick (25) and Shane (22.)