IFEA 64th Annual Convention & Expo IFEA 64th Annual Convention & Expo

Educational Breakout

Tuesday, September 24, 2019

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Pre-Convention Workshop: Design Thinking...Building & Designing the Ultimate Festival/Event
Annie Frisoli, CFEE
Annie Frisoli, CFEE
Creating Community, Founder & CEO

To help get your creative side inspired, for those who are able to come in a little early, we are offering a no-cost workshop* on ‘Design Thinking’. (Tuesday, September 24th, 1:30 p.m. – 4:30 p.m.). Design Thinking is a process to assist you and your organization/ team in developing a common language for innovation and creative problem-solving skills. Design Thinking keeps your event planning focused on the people you are designing the experience for. Led by Event Management Educator and Consultant Annie Frisoli, this fun and interactive workshop will involve participants in building and designing the ultimate festival / event. Attendees will leave with a newfound creative confidence to change how they think about designing human-centered experiences and to make bold new choices for their own events and organizations…plus, a few new friends.


Sponsored By:

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Wednesday, September 25, 2019

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IFEA 64th Annual Convention Open: Bold Choices: Ensuring Our Successes & Legacies
Steven Wood Schmader
Steven Wood Schmader
International Festivals & Events Association (IFEA World), President & CEO
Keli O'Neill Wenzel, CFEE
Keli O'Neill Wenzel, CFEE
O'Neill Marketing & Event Management, President & CEO
Janet Landey, CFEE
Janet Landey, CFEE
Institute of Events Management, IFEA Africa President; 2019 IFEA World Board Chair

The 64th Annual IFEA Convention & Expo officially opens with welcomes from IFEA industry leadership and a memorable and energetic performance by Colonial Williamsburg performers 'The Watermans.' Join us as we set the stage for our time together over the coming days and look to the future, exploring the growing and important roles that the events and industry we are all a part of continue to play in our cities, communities and the world around us.

Artists:

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Sponsored By:

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Keynote Speaker: Making Magic: The Power of Events to Shape Impressions, Cities and History
Bill Schermerhorn
Bill Schermerhorn
Colonial Williamsburg, Creative Director for Signature Events

Bill Schermerhorn understands the power of events. He has been there, done that; adjusted and tweaked; created and embellished; and even traveled back through time to imagine what would and could have been possible. He, better than perhaps anyone, has seen the power of events to shape impressions, cities and history through the magic that we all get to use, every day, in our own communities. Come join us for a very special opening to our 64th Annual IFEA Convention & Expo!

Sponsored By: 

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Event Security for Nervous Times
Steven Adelman
Steven Adelman
Adelman Law Group, PLLC , Principal, Event Safety Alliance, Vice President

Are you concerned that, after a wave of shootings that included a rural garlic festival, a big box retailer, and an outdoor entertainment district in a small city, even your event is vulnerable?  If so, come to this session to acknowledge the elephant in the room, then discuss positive things you and your staff can do to minimize the risk of both real and perceived security threats.  If not, then come to this session so your peers can awaken you to reality, by force if necessary, before your failure to plan results in disaster.  Event Safety Alliance Vice President Steve Adelman will lead us from today's inky blackness to the faint light visible on the far horizon.

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Exceeding Expectations in a High Expectation World
Tom Bisignano, CFEE
Tom Bisignano, CFEE
Freelance Producer

You’re a Festival and Event Director and it’s time to put on another great event. Something different from last year, fresh and unexpected. Nothing less than a perfect 10 will do. It’s what your guests expect.  No stress, right? Ahh, the life of an Event Director…easy breezy and front row seats please! 

The Festival and Event landscape is vast, and the audience is getting more and more difficult to please. Event Directors need to continually raise the bar to stay ahead of the competition. What worked years ago just won’t do today.  This session will focus on “What Works” - some tangible and intangible ingredients Event Directors can use to exceed expectations and keep their audiences coming back for more.

From Disney, to NBC Universal, to the Opening Ceremony of the Olympic Games, Tom will reflect on his experiences and offer a unique perspective on the keys to creating successful events. 

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Infuse the 'New'
Ted Baroody, CFEE
Ted Baroody, CFEE
Norfolk Festevents, President

We all get asked, “what is new at your event this year?” Hear the latest trends and be inspired to infuse your events with the “new”! Add some new energy to your traditions with new experiences that touch all segments of our business; entertainment & programming, sales and marketing. Learn how to extend the experience for your guests!

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Maximizing Social Media Sponsor Activations
Bruce Erley, CFEE, APR
Bruce Erley, CFEE, APR
Creative Strategies Group, President & CEO

According to industry sources, sponsors now value social media engagement greater than traditional media recognition or on-site benefits.   Learn about the circumstances that are driving this change.  Discover the importance of building social audiences year-round? What are you doing to connect your sponsors with “likes,” “fans” and “followers” of your event.  What are the activations that others are using to provide sponsors with the digital promotions and metrics to prove ROI?  Bruce Erley, President & CEO of Creative Strategies Group will share tips, trends and examples of best practices that any size event can implement.

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The Evolution of Cashless Transactions at Events
Jessica Bybee-Dziedzic
Jessica Bybee-Dziedzic
Saffire, Director of Partnerships

"Back in my day..." seems like just yesterday for most all of us, as we have watched the meteoric rise and attendee/vendor expectations for cashless transactions at events. Come join IFEA Association Endorsed Partner Saffire, as they bring us all up-to-speed with where we have been, where we are today, and what we need to expect and plan for tomorrow, when it comes to cashless transactions. Don't be left behind! 

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Affinity Group 'Common Ground' Discussions

IFEA convention attendees have a unique opportunity to share "common ground” with professional peers while discussing current trends and issues during our popular "Affinity Group” Sessions. Bring your questions and input to these valuable open-topic exchange sessions and let the conversation begin. Each Affinity Group has been assigned a Moderator to help keep the discussions flowing smoothly.

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Affinity Group: CEO's
Jim Holt, CFEE
Jim Holt, CFEE
Memphis in May International Festival, President & CEO
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Affinity Group: Cities & Municipalities
Jazelle Jones
Jazelle Jones
City of Philadelphia, Deputy Managing Director and Director of Operations
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Affinity Group: Event Education
Ira Rosen, MA, CFEE
Ira Rosen, MA, CFEE
Temple University School of Sport Tourism and Hospitality Management, Assistant Professor/Program Director - Event Leadership Executive Certificate Program
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Affinity Group: Parades
Ed Bautista, CFEE
Ed Bautista, CFEE
Bautista Event Specialists Team (BEST), Chief Creative and Strategic Officer, Chief Creative & Strategic Officer
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Affinity Group: Tourism Agencies
Gayle Hall, CFEE
Gayle Hall, CFEE
Grapevine, Texas Convention & Visitors Bureau, Director of Festivals & Events
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Thursday, September 26, 2019

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Inspire the Industry - Finding Common Ground: Global Event Impact Standards
Iain Edmondson, MBA
Iain Edmondson, MBA
International Association of Event Hosts, Director

No one has to tell us about the impact that our events have; we know for certain that we are leaving behind remarkable footprints and legacies. But when it comes to tracking and translating that impact and explaining it to others - sponsors, cities and other key stakeholders - we haven't yet found a common and accepted way of doing that. The International Association of Event Hosts (IAEH), with input from partner organizations around the world, has tried to create that common ground through a set of what they hope will become globally-accepted event impact standards. Come share some valuable time with IAEH Director Iain Edmondson as he walks us through them. 

Sponsored By:

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Behind the Buzzword: Creative Placemaking & Your Event
Steve Rose
Steve Rose
CultureFix, Founder & President

Creative placemaking has become a buzzword in the lexicon of city and state governments, college campuses and economic development professionals around the country over the past several years. Join with us in an introduction to the concept and explore ideas on how your events and festivals fit into this movement in our cities and communities. Find a new way to frame your events and festivals to attract new resources and support while you generate momentum around the quality of life impacts beyond the pure dollars and cents.

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Don't Let Your Sponsorship Deliverables Slip Through the Cracks
Aly Hussaini
Aly Hussaini
Eventeny, Co-Founder & CEO
Nausheen Punjani
Nausheen Punjani
Eventeny, Co-Founder & Chief Growth Officer

Event organizers have to determine the value of a sponsorship, find sponsors, sell sponsorship packages, fulfill all promised deliverables, and continuously engage with sponsors, even after an event has ended. Better than anyone, event planners know how critical event sponsorship is to the success of your event and you can't risk the details falling between-the-cracks. In this session, we’ll talk about the importance of tracking your sponsor deliverables, as well as keeping a track on each sponsorship's return-on-investment back to your own event.

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Leveraging Current Travel and Tourism Trends
Neville Bhada, TMP
Neville Bhada, TMP
Tourism Skills Group, Founder & CEO

We reveal burgeoning trends in travel and tourism. Using data from a variety of sources, the economy is scrutinized and put into perspective. Marketing, technology, social media, generational differences, and other travel industry influencers are also explored.

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Understanding the Burdgening Scope & Scale of Event Insurance Expectations
David Olivares, CFEE
David Olivares, CFEE
Kaliff Insurance, Director of Sales

The world we operate in is changing and responding, almost daily, to new challenges, tragedies, and realities that we must now consider, prepare for and protect against to the best of our abilities. Logically, our insurance expectations are changing as well, but it can sometimes get both confusing and frustrating, just making sure your event and all key stakeholders are properly protected, without breaking the bank. This valuable session will help to clarify the scope and scale of what's available, what's mandatory, what's worth the risk and what's not, from the insurance side of events. 

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Professional Reflections: Lessons Learned During a 33-Year Career at the Kentucky Derby Festival
Mike Berry, CFEE
Mike Berry, CFEE
Kentucky Derby Festival, President & CEO

In a world where people change jobs as often as underwear, Mike Berry is wrapping up the latest chapter of his career after a 33 year stint with the Kentucky Derby Festival. His presentation will talk about the seismic changes that have occurred in the special event industry and also as well as the the foundation constants of the business -- like t-shirts!  If nothing else, be shallow and come for the door prizes.

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Building a Successful Volunteer Program for Multiple Generations
Kaylee Williams
Kaylee Williams
VolunteerLocal, President

In this session, we’ll bring to light (and challenge) some of our commonly held assumptions about the generational differences between us. What is the best way to “thank” a Millennial for their time (and attention)? Are Boomers actually your biggest advocates for new technology on-site? How can we recruit more bright-eyed youngsters to our seasoned volunteer base? The most productive volunteer recruitment and retention strategies are those that are intentionally designed to be adaptive. Come learn how to (re)build your volunteer programs for long-term success with multiple generations.

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Go Bold or Go Home: Get the Most from your Merchandise Program
Stephen King, CFEE
Stephen King, CFEE
Des Moines Arts Festival, Executive Director

Merchandise programs can be about slapping LogoFest on the back of a t-shirt. Or, they can be about revenues and brand advancement. With an eye towards fundamentally changing the way you think about and execute your merchandise program, this session will explore how to add dollars to your bottom line and prestige to your brand.

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Lessons Learned: A Look Inside the City Partnership between Virginia Beach and Pharrell Williams' 'Something in the Water' Festival
Brian Solis, AICP
Brian Solis, AICP
City of Virginia Beach, Virginia, Assistant to the City Manager for Special Projects

The focus of this session is on how a mid-large size city plans and supports a large scale community festival in just six months from conception to reality. How the city balanced roles as a festival sponsor and partner while also serving as the permitting agency will be highlighted. Lastly, evaluating city expenses and economic impact resulting from the inaugural festival set the stage for what the 2020 Something in the Water Festival may bring.

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Making Data Work For You: A User-Friendly Guide to Research
Neville Bhada, TMP
Neville Bhada, TMP
Tourism Skills Group, Founder & CEO

Attract even more visitors/customers/attendees by learning why people visit your festival, event, destination or organization, a crucial element of any marketing plan.  Free and low-cost research platforms are discussed, including easy-to-implement solutions.

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Sharing the Aloha Spirit: How Hawai‘i Invests in Festivals & Events to Support Communities, Protect Cultural Heritage, and Provide for a Vibrant Visitor Experience
Caroline Anderson, CFEE
Caroline Anderson, CFEE
Hawai'i Tourism Authority, Director, Community Enrichment
Frecia Cevallos
Frecia Cevallos
County of Hawai'i, Economic Development Specialist, Tourism Program

Hawai‘i is known throughout the world for its beautiful natural resources, its people, and the Aloha Spirit.  How does a visitor destination take care of its communities and visitors?  Discover how Hawai‘i’s state and local governments support community-based initiatives that celebrate Hawai‘i’s diverse cultures and traditions, invests in its communities, and connects residents and visitors together through festivals and events.  Also learn about initiatives Hawai‘i is taking to educate visitors and promote responsible tourism practices.

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Building Your Brand, Attracting Your Audience & Making the Most of Every Dollar!
Ellesor Holder, CFEE
Ellesor Holder, CFEE
South Carolina Festival of Flowers, Marketing Strategist

This session will provide proven marketing tactics and actionable tips for getting the most out of your marketing resources, budget and relationships. You’ll be introduced to effective and award-winning strategies that get people talking, engaging and attending your event, no matter how big or small.

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Building a Culture of Success: Lead from the Seat YOU are In
Gail Lowney Alofsin
Gail Lowney Alofsin
Authentic Measurable Performance (AMP!), President

What do you want from the workplace? How do you feel when you walk in the door? Camaraderie, spirit, opportunity, acknowledgement, motivation? The culture of your company is dependent on the team’s contribution and leadership. The culture of the company includes YOU. 

Culture brings a sense of meaning and purpose to the workplace and builds connection between the company and its most valuable assets – the employees. You bring your best you to your workplace when you feel balanced and productive.       

So let’s awaken our spirit as we focus on work/life integration, collaboration and bring a spirit of success to our workplace. By inspiring your employees and colleagues to their success, you create a culture of increased appreciation, contribution and engagement.   Culture extends beyond ping pong tables and cold brew - let’s start with YOU!  

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Proactive Protection: The Importance and Role of Background Checks to Protect Your Event & Stakeholders
Chris Goodman, Risk Management Certified, HR Management, and NAPBS
Chris Goodman, Risk Management Certified, HR Management, and NAPBS
NCSI - SSCI Background Screening Solutions, Director

Over the last 10 years, there has been an abundant number of deficiencies identified in the traditional methods utilized to screen volunteers and employees. These deficiencies are falling significantly short of the due diligent employment screening practices, which have placed all volunteer dependent organizations and their members at serious risk! Addressing the need to upgrade background screening for volunteers can no longer be pushed to the side. Low cost or local law enforcement programs leave a dangerously large number of criminal records going undiscovered and leaving the organization at risk for falling under the national standards.

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Strengthening Our Partnerships and Mutual Success with Concessionaires 
Rey O'Day
Rey O'Day
National Independent Concessionaires Association (NICA), Executive Director

Meet one of our sister organizations: the National Independent Concessionaires Association.  Learn about its beginnings, its work today and its vision for tomorrow.   There will be time to discuss opportunities and concerns that festival staffs and vendors share like minimum wage, government regulation, effects of technology, benefit buying groups, point of sale systems, social media, and contract management.   Share ideas about how we develop new vendors and create strong net profits for all.    Bring your own thoughts and prepare to be surprised by the power of “Together WE Can.”

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That Magic Moment: What festivals can learn from the trends in theme park experiences and attractions
Phil Raybourn
Phil Raybourn
Raybourn Creative, Creative Principal - CCO

Theme park events, attractions, and new product launches draw millions of guests year after year, coupled with seasonal events that create such buzz, repeat customers make them an annual tradition. Oftentimes, these are built with high price budgets. But those magic moments are not a result of the budget. Rather, it all begins with once upon a time. Storytelling. Engaging the audience. Learn how to take these concepts, apply them, and create your own magical moments.

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Analytical Ideas to Improve Your Festivals and Generate Revenue
Vern Biaett, Jr., CFEE
Vern Biaett, Jr., CFEE
High Point University, Chair, Assistant Professor, Event Management Dept.

Festival and event managers are always searching for ways to improve their bottom line. This session will provide insight  for those looking to reduce expenses and increase food & beverage, vendor, merchandise, media, and other on-site revenue generators to supplement admission fees, sponsorships, and grants.  Everyone attending should bring one great idea to share.

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Same Page: Melding the Generations for Event Sustainability
Gail Lowney Alofsin
Gail Lowney Alofsin
Authentic Measurable Performance (AMP!), President

As we look and plan for the future, one of our greatest challenges may lie in our ability to meld the generations together to ensure the sustainability of our events. From staffs to boards to volunteers, we find ourselves - be you part of the Traditionalists, Babyboomers, GenX, Gen Y, Millennials, Gen Z, iGen or Centennials - trying to understand one another. To truly ensure that our events and organizations succeed, and remain successful through even more generations, we must embrace those things that bring us all to the same page. Come join Gail Alofsin to explore just what those may be. 

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So there has been an accident, now what?
Andrew Vandepopulier
Andrew Vandepopulier
Haas & Wilkerson Insurance, Producer - Festival Specialist
Carol Porter
Carol Porter
Haas & Wilkerson Insurance, Producer

A simple question, but one that we need to be prepared for. While we work and wish for safe and accident/incident free events, having plans and policies in place to protect us and all of our stakeholders is a critical consideration in our organizational operations. Come join long-time industry partner Haas & Wilkerson Insurance to find the answer. 

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Social Media: Turn Every Customer Into An Influencer
David Ramirez
David Ramirez
TINT, User Generated Content Evangelist

Your customers are your best advocates. They are constantly taking and sharing photos of their authentic experience. You've spent the time place-making, now leverage user generated content to grow your digital and print marketing strategy. People want to buy from real people. Market with your customers, not at them.

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The Amazing Event Marketing Success of South Texas and the McAllen Holiday Parade
Joe Vera, CFEE
Joe Vera, CFEE
City of McAllen, Assistant City Manager

In the Rio Grande Valley of Texas, on the border with Mexico, lies one of our industries greatest success stories. Where the city and residents embrace Bold visions; celebrate cultural diversity; build lasting partnerships; embrace creativity; and celebrate the holidays like few others. Come see what we can all learn from the amazing event marketing success of South Texas and the McAllen Holiday Parade! 

Friday, September 27, 2019

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Inspire the Industry - Measuring the Full Value of Your Festivals and Partnerships
Lesa Ukman
Lesa Ukman
Lesa Ukman Partnerships, Founder
Curt Mosel
Curt Mosel
ArtsQuest, Chief Operating Officer

In 1995, Bethlehem Steel shuttered the last blast furnace in its eponymous hometown, leaving behind the very real possibility of Bethlehem’s demise. But today the City is thriving. And ArtsQuest, the organization behind the Bethlehem Musikfest, helmed the reinvention. It built year-round centers for visual and performing arts that draw 1.8M visitors, brings programming to senior centers that improves health, and provides after-school programs that increase student graduation rates. Traditionally, ArtsQuest has measured its value by economic impact. But this overlooks the “public goods” ArtsQuest creates, such as community attachment and social well-being, as well as the powerful contributions of ArtsQuest’s smaller events, which create measurable value such as accelerating the integration of new immigrants into the community. And, economic impact studies don’t account for the value created by sponsors who activate festival partnerships with social good overlays. Lesa and Curt will share the broader pro-social framework of value used to quantify the community, civic and human capital created by ArtsQuest and its partners and how ArtsQuest is using the ProSocial Valuation to tap new sources of revenue.

Sponsored By: 

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Bold Activation: Protecting Sponsor Partnerships and Enhancing Your Events
Gail Lowney Alofsin
Gail Lowney Alofsin
Authentic Measurable Performance (AMP!), President

In today's competitive marketplace, securing and retaining those all-important sponsor partners requires going a step beyond the expected. Come join sponsorship guru Gail Alofsin as she shares all new ideas for BOLD activation that will help protect your sponsor partnerships, while also enhancing your events. 

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Keeping Festival 'Alumni' (Volunteers and Supporters) Engaged and Active
Kelly Holdcraft
Kelly Holdcraft
College of William & Mary, Senior Director, Alumni Engagement

Volunteers are the life-blood of our events and organizations, but keeping them engaged and active beyond your event dates is a challenge. College and university alumni associations have figured out long-ago, that an active and engaged alumni base - throughout the year - can help drive support, revenues and brand value on many fronts, so we decided to see what we could learn from that very successful side of the coin. Come join Kelly Holdcraft, Senior Director for Alumni Engagement for William & Mary College, as she shares best practices and ideas to maximize our volunteer alumni! 

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Location, Location, Location - The Critical Impact of Event Space and Protecting Yours
Jim Holt, CFEE
Jim Holt, CFEE
Memphis in May International Festival, President & CEO
Keli O'Neill Wenzel, CFEE
Keli O'Neill Wenzel, CFEE
O'Neill Marketing & Event Management, President & CEO

Especially for long-running events, but even for some shorter-run festivals, sporting events, and others, it is easy for both stakeholders and attendees to quickly get 'settled in' to their site. A known commodity, with anticipated repetition that allows us to focus more of our creativity, time and resources on programming, F&B, decorations, et al., is a plus for everyone. So what happens when someone decides that your site is no longer your site, or to 'rearrange things' in a way that negatively impacts your event, attendance, revenues and more? Come hear from two events that have found themselves in just such a scenario, weigh both the positives and the negatives, and the emphasize the importance of thinking ahead to protect your own location and needs.

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Revitalizing a Community Through Events
David Knutson
David Knutson
City of Santa Clarita Arts & Events Division, Event Administrator
Lisa Potvin, CFEE
Lisa Potvin, CFEE
City of Santa Clarita Arts & Events Division, Event Coordinator

As an event producer you don’t often look at the worst neighborhood in your City, a space where the police don’t walk around at night and say this is where I will host events 64 times a year until it turns around. Well that is exactly what the City of Santa Clarita, the third largest city in Los Angeles County with just over 250,000 residents did. In this session our speakers will discuss how to change the dialogue and use events to promote redevelopment, bring in new business and how to truly effect change through events.

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Where do you stand? Leveraging Communication and Trust to Proactively Address Sexual Misconduct at Events
Matt Pipkin
Matt Pipkin
WeVow, Founder & CEO

The last thing you want to be thinking about during your event is sexual misconduct. But, vague expectations bring vague results. By giving your staff, volunteers, attendees, and stakeholders 100% clarity on where you stand and how much you value them, you can elevate thinking, build trust, and protect everyone at your event.

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Don't Walk Away from Money on the Table : Revisiting Your Revenue Streams
Becky Genoways, CFEE
Becky Genoways, CFEE
Genoways Events, President

Far too often we are focused on chasing the money that we don't control. In this important session we'll visit those areas that you do control, already, and how to use some common sense approaches that can result in substantial dollars being added to your revenue streams. Take the time today to ensure that you are not leaving money on the table. 

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Elevating the Conversation
Diana Mayhew, CFEE
Diana Mayhew, CFEE
National Cherry Blossom Festival, President

We all know that the best source of new ideas comes from sharing with our trusted peers. Come join some of those peers as we elevate the conversation with regard to leveraging our strategic partnerships. How do we use those partnerships to generate revenue, preserve resources, grow our brands, monetize our brands, and enhance our programming content. What works. What doesn't. Come prepared to be an active participant in this unique format session.

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Practical Marketing Tips for Practically Insane Ideas
Rich Neumann
Rich Neumann
City of Westminster, Marketing Supervisor
Leah Krumpholz
Leah Krumpholz
City of Westminster, Colorado, Marketing Coordinator

Pack programs, increase revenues, expand engagement and sell out events! Take your marketing efforts to new heights with practical marketing advice and practically insane case studies. This interactive workshop pairs strategies from the fields of business, psychology and behavioral economics with outrageous case studies from highly successful municipal campaigns. Participants will leave with a better understanding of human behavior, highly effective tools and tactics, a fresh mentality about government communication, and new ideas to implement in their own communities.


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Protecting Soft Targets and Crowded Places: Options & Alternatives in an Uncertain World
Peter Ashwin
Peter Ashwin
Event Risk Management Solutions, Principal
Michael Stewart
Michael Stewart
Department of Homeland Security, Sports Leagues/ Outdoor Events Subsector
Doug DeLancey, CPP, PMP
Doug DeLancey, CPP, PMP
Department of Homeland Security, Chief, Counter-Improvised Explosive Device Strategy, Integration and Communications Section, Office for Bombing Prevention
Anthony Vernon
Anthony Vernon
Blerter, Head of Major Accounts and Partnerships |
David Olivares, CFEE
David Olivares, CFEE
Kaliff Insurance, Director of Sales
Robert Mooney
Robert Mooney
Department of Homeland Security, Protective Security Advisor
Robert Allen
Robert Allen
City of Philadelphia, Assistant Managing Director, Office of Special Events

Every day the news seems to include yet another needless attack on ‘soft targets’ around our world, who would much prefer not to be included in the dark notoriety that follows. With attacks on festivals and events directly, most recently (as of this writing) at the Gilroy Garlic Festival in California, the concerns seem to hit closer to home for a majority of our industry with each incident. While much of our future safety is reliant on politicians and agencies that we cannot directly control, this important panel session will address – once again – what we can all do and must all do (beyond sending our thoughts and prayers to others), to protect our events from future tragedies.

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Team Development by Design
Annie Frisoli, CFEE
Annie Frisoli, CFEE
Creating Community, Founder & CEO

This interactive, power punched session will provide strategies to assist you in re-energizing your event design teams.  This session provides participants with Design Thinking strategies to improve team communication, partner collaboration, efficiency in decision making, inclusive practices around system design, and creative thinking strategies.  Come join in on the fun and creative design processes!

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Comfort Zone: Stepping Outside of Ours to Create Experiences for Others
Nicole Miller
Nicole Miller
Autism Society, Tidewater, Virginia, Resource Coordinator
Jan Hodgson
Jan Hodgson
Autism Society, Tidewater, Virginia, Co-President
Douglas Panto
Douglas Panto
Alzheimer's Association of Southeastern Virginia, Community Programs Manager

The Autism Society, Tidewater Virginia’s mission is to create a world where persons within the autism spectrum disorder are fully included, participating members of their communities. The Alzheimer's Association of Southeastern Virginia is similarly focused on those with Alzheimer's and Dementia.  In this important presentation, our main goal is to give you, as festival and event professionals, an overview of what both Autism and Alzheimer's are and the special sensory and other needs of those dealing with both, that can be addressed by events to make them more welcoming to everyone in your respective communities. 



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Eye on the Future: Succession Planning at Every Level
Ira Rosen, MA, CFEE
Ira Rosen, MA, CFEE
Temple University School of Sport Tourism and Hospitality Management, Assistant Professor/Program Director - Event Leadership Executive Certificate Program

Most of us have life insurance, health insurance and some sort of last will and testament which will enable our successors to go on after we have left or if we get sick.  Yet, most of our organizations have no clue as to what to do when a CEO, key staff person or key volunteer leaves.  If our organizations are to be sustainable, we need to change this and Succession Planning is one of the ways that we can do this successfully.  This will be an open discussion and problem solving session.

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How to Leverage the Economic Impact of Your Event to Build Partnerships and Enhance Fundraising Efforts
Jon Stover
Jon Stover
Jon Stover & Associates, Managing Partner

How does your festival or event contribute to your local economy? What do local businesses, nonprofits, city agencies, and political leadership stand to gain with a well-executed event? And how can you use this information to form partnerships, build advocacy, and bolster your fundraising efforts? This interactive session will offer practical tips on how to quantify the economic and fiscal impact of festivals and events, and, just as important, how to use this information to serve your operational and fundraising needs.

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Practical Marketing Tips for Practically Insane Ideas
Rich Neumann
Rich Neumann
City of Westminster, Marketing Supervisor
Leah Krumpholz
Leah Krumpholz
City of Westminster, Colorado, Marketing Coordinator

Pack programs, increase revenues, expand engagement and sell out events! Take your marketing efforts to new heights with practical marketing advice and practically insane case studies. This interactive workshop pairs strategies from the fields of business, psychology and behavioral economics with outrageous case studies from highly successful municipal campaigns. Participants will leave with a better understanding of human behavior, highly effective tools and tactics, a fresh mentality about government communication, and new ideas to implement in their own communities.


- EDT
Using Events to Create Unity in Community
Mary Pinak, CFEE
Mary Pinak, CFEE
City of West Palm Beach, Community Events Manager

Using the City of West Palm Beach's creative, event programming examples, this session will provide tips for festivals and events to build community, grow audiences and financially support local non profit agencies and artists.

- EDT
Closing Session Keynote - Never-Ending Story: The Continuing Power and Evolution of Events
Joe Goldblatt
Joe Goldblatt
Chief Executive

Bold Choices must be made to achieve further greatness in festivals and events. Following a  50-year career in live event production and education, several new bold choices are identified and you shall be sign-posted toward future success.


Sponsored By: 

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