IFEA 64th Annual Convention & Expo IFEA 64th Annual Convention & Expo

Room - Allegheny A

Tuesday, September 24, 2019

- EDT
Industry Ancestry: Come Meet the IFEA Family
Cindy Lerick, CFEE
Cindy Lerick, CFEE
The ART of Events, President

Before you hit the ground running, stop by to meet some new IFEA friends at our “Industry Ancestry” session. Designed to give our first-time convention attendees, as well as our long-time IFEA ‘family’ attendees, an opportunity to meet some valuable new friends, share some insider tips and advice on how to maximize the days ahead, and get your convention experience off to a fun start. Then, join us for Happy Hour in the dfest® Hospitality Suite to meet more new friends, find some dinner partners, and let the networking conversations begin!

Wednesday, September 25, 2019

- EDT
Event Security for Nervous Times
Steven Adelman
Steven Adelman
Adelman Law Group, PLLC , Principal, Event Safety Alliance, Vice President

Are you concerned that, after a wave of shootings that included a rural garlic festival, a big box retailer, and an outdoor entertainment district in a small city, even your event is vulnerable?  If so, come to this session to acknowledge the elephant in the room, then discuss positive things you and your staff can do to minimize the risk of both real and perceived security threats.  If not, then come to this session so your peers can awaken you to reality, by force if necessary, before your failure to plan results in disaster.  Event Safety Alliance Vice President Steve Adelman will lead us from today's inky blackness to the faint light visible on the far horizon.

Thursday, September 26, 2019

- EDT
Professional Reflections: Lessons Learned During a 33-Year Career at the Kentucky Derby Festival
Mike Berry, CFEE
Mike Berry, CFEE
Kentucky Derby Festival, President & CEO

In a world where people change jobs as often as underwear, Mike Berry is wrapping up the latest chapter of his career after a 33 year stint with the Kentucky Derby Festival. His presentation will talk about the seismic changes that have occurred in the special event industry and also as well as the the foundation constants of the business -- like t-shirts!  If nothing else, be shallow and come for the door prizes.

- EDT
Go Bold or Go Home: Get the Most from your Merchandise Program
Stephen King, CFEE
Stephen King, CFEE
Des Moines Arts Festival, Executive Director

Merchandise programs can be about slapping LogoFest on the back of a t-shirt. Or, they can be about revenues and brand advancement. With an eye towards fundamentally changing the way you think about and execute your merchandise program, this session will explore how to add dollars to your bottom line and prestige to your brand.

- EDT
Building a Culture of Success: Lead from the Seat YOU are In
Gail Lowney Alofsin
Gail Lowney Alofsin
Authentic Measurable Performance (AMP!), President

What do you want from the workplace? How do you feel when you walk in the door? Camaraderie, spirit, opportunity, acknowledgement, motivation? The culture of your company is dependent on the team’s contribution and leadership. The culture of the company includes YOU. 

Culture brings a sense of meaning and purpose to the workplace and builds connection between the company and its most valuable assets – the employees. You bring your best you to your workplace when you feel balanced and productive.       

So let’s awaken our spirit as we focus on work/life integration, collaboration and bring a spirit of success to our workplace. By inspiring your employees and colleagues to their success, you create a culture of increased appreciation, contribution and engagement.   Culture extends beyond ping pong tables and cold brew - let’s start with YOU!  

- EDT
Social Media: Turn Every Customer Into An Influencer
David Ramirez
David Ramirez
TINT, User Generated Content Evangelist

Your customers are your best advocates. They are constantly taking and sharing photos of their authentic experience. You've spent the time place-making, now leverage user generated content to grow your digital and print marketing strategy. People want to buy from real people. Market with your customers, not at them.

Friday, September 27, 2019

- EDT
Location, Location, Location - The Critical Impact of Event Space and Protecting Yours
Jim Holt, CFEE
Jim Holt, CFEE
Memphis in May International Festival, President & CEO
Keli O'Neill Wenzel, CFEE
Keli O'Neill Wenzel, CFEE
O'Neill Marketing & Event Management, President & CEO

Especially for long-running events, but even for some shorter-run festivals, sporting events, and others, it is easy for both stakeholders and attendees to quickly get 'settled in' to their site. A known commodity, with anticipated repetition that allows us to focus more of our creativity, time and resources on programming, F&B, decorations, et al., is a plus for everyone. So what happens when someone decides that your site is no longer your site, or to 'rearrange things' in a way that negatively impacts your event, attendance, revenues and more? Come hear from two events that have found themselves in just such a scenario, weigh both the positives and the negatives, and the emphasize the importance of thinking ahead to protect your own location and needs.

- EDT
Don't Walk Away from Money on the Table : Revisiting Your Revenue Streams
Becky Genoways, CFEE
Becky Genoways, CFEE
Genoways Events, President

Far too often we are focused on chasing the money that we don't control. In this important session we'll visit those areas that you do control, already, and how to use some common sense approaches that can result in substantial dollars being added to your revenue streams. Take the time today to ensure that you are not leaving money on the table. 

- EDT
Using Events to Create Unity in Community
Mary Pinak, CFEE
Mary Pinak, CFEE
City of West Palm Beach, Community Events Manager

Using the City of West Palm Beach's creative, event programming examples, this session will provide tips for festivals and events to build community, grow audiences and financially support local non profit agencies and artists.