Wednesday, September 25, 2019
You’re a Festival and Event Director and it’s time to put on another great event. Something different from last year, fresh and unexpected. Nothing less than a perfect 10 will do. It’s what your guests expect. No stress, right? Ahh, the life of an Event Director…easy breezy and front row seats please!
The Festival and Event landscape is vast, and the audience is getting more and more difficult to please. Event Directors need to continually raise the bar to stay ahead of the competition. What worked years ago just won’t do today. This session will focus on “What Works” - some tangible and intangible ingredients Event Directors can use to exceed expectations and keep their audiences coming back for more.
From Disney, to NBC Universal, to the Opening Ceremony of the Olympic Games, Tom will reflect on his experiences and offer a unique perspective on the keys to creating successful events.
Thursday, September 26, 2019
We reveal burgeoning trends in travel and tourism. Using data from a variety of sources, the economy is scrutinized and put into perspective. Marketing, technology, social media, generational differences, and other travel industry influencers are also explored.
In this session, we’ll bring to light (and challenge) some of our commonly held assumptions about the generational differences between us. What is the best way to “thank” a Millennial for their time (and attention)? Are Boomers actually your biggest advocates for new technology on-site? How can we recruit more bright-eyed youngsters to our seasoned volunteer base? The most productive volunteer recruitment and retention strategies are those that are intentionally designed to be adaptive. Come learn how to (re)build your volunteer programs for long-term success with multiple generations.
That Magic Moment: What festivals can learn from the trends in theme park experiences and attractions
Theme park events, attractions, and new product launches draw millions of guests year after year, coupled with seasonal events that create such buzz, repeat customers make them an annual tradition. Oftentimes, these are built with high price budgets. But those magic moments are not a result of the budget. Rather, it all begins with once upon a time. Storytelling. Engaging the audience. Learn how to take these concepts, apply them, and create your own magical moments.
As we look and plan for the future, one of our greatest challenges may lie in our ability to meld the generations together to ensure the sustainability of our events. From staffs to boards to volunteers, we find ourselves - be you part of the Traditionalists, Babyboomers, GenX, Gen Y, Millennials, Gen Z, iGen or Centennials - trying to understand one another. To truly ensure that our events and organizations succeed, and remain successful through even more generations, we must embrace those things that bring us all to the same page. Come join Gail Alofsin to explore just what those may be.
Friday, September 27, 2019
In today's competitive marketplace, securing and retaining those all-important sponsor partners requires going a step beyond the expected. Come join sponsorship guru Gail Alofsin as she shares all new ideas for BOLD activation that will help protect your sponsor partnerships, while also enhancing your events.
Every day the news seems to include yet another needless attack on ‘soft targets’ around our world, who would much prefer not to be included in the dark notoriety that follows. With attacks on festivals and events directly, most recently (as of this writing) at the Gilroy Garlic Festival in California, the concerns seem to hit closer to home for a majority of our industry with each incident. While much of our future safety is reliant on politicians and agencies that we cannot directly control, this important panel session will address – once again – what we can all do and must all do (beyond sending our thoughts and prayers to others), to protect our events from future tragedies.
Most of us have life insurance, health insurance and some sort of last will and testament which will enable our successors to go on after we have left or if we get sick. Yet, most of our organizations have no clue as to what to do when a CEO, key staff person or key volunteer leaves. If our organizations are to be sustainable, we need to change this and Succession Planning is one of the ways that we can do this successfully. This will be an open discussion and problem solving session.