Many insurance companies are looking to reduce expenses and optimize efficiency while improving customer experience. Successful carriers have begun to revolutionize the way they gather, understand and use customer data. But staying ahead of the competition is hardly the only reason to undertake a digital reinvention. The best reason for transformation is your customers. With limited touch points, the importance of gathering valuable experience data in a non-obtrusive manner and combining it with operational data is amplified. A modern digital environment with multiple access points offers convenience, efficiency, and ultimately, more satisfied customers.