It’s a Match: What Happens When a Legacy Brand Meets A Digital Start-up

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Alison O'Hair Arzeno
Assurance, Chief Data Scientist
Charles Lowrey
Prudential, Chairman & CEO

The acquisition of Assurance IQ by Prudential Financial a year ago seemed like an unlikely pairing – but only at a glance. Prudential, a Fortune 50 global financial services firm, was founded as a mutual insurance society in Newark, NJ 145 years ago. Assurance IQ is a Seattle-based start-up founded in 2016 and built in the Cloud. In this session, Charles Lowrey, Chairman and CEO of Prudential, and Allison Arzeno, Chief Data Scientist of Assurance IQ, explain how their companies united around a common mission to bring access to financial services to more people across the socio-economic spectrum and how their juxtaposition creates a powerful match. Scaling a trusted legacy brand and leveraging the power of data science, learn how Prudential and Assurance are breaking down barriers to meet the unmet financial needs of millions of customers.