Leveraging Partnerships To Reach End Users With Life and Health Insurance

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The traditional insurance industry has historically struggled to reach low and mid income segments in emerging markets. A main challenge has been premium collection from the unbanked, when cash is the only viable payment method then products become expensive and unattractive. The landscape is now dramatically changing thanks to rapid growth of mobile money wallets across emerging markets. The new wallets combined with the also rapidly growing smartphone penetration enables innovative new business models including more effective premium collection as well as new ways of doing marketing and customer engagement through digital channels. However, in order to fully capture this digital opportunity an element of human touch will be required.