No-Code 101

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Alex Schmelkin
Unqork, Chief Marketing Officer

As Unqork’s head of marketing, Alex oversees strategic partnership development and marketing initiatives, and also plays a key role in product development and customer experience efforts. Alex is an impassioned digital leader who has been helping companies build their businesses online since 1994. Prior to joining Unqork, Alex was Founder and CEO of Cake & Arrow, an award-winning customer experience agency that focuses on the insurance and e-commerce industries. Cake & Arrow clients include MetLife, Prosight Specialty Insurance, Citigroup, Bose, and Saks Fifth Avenue. Alex has won numerous industry awards, and has even been recognized by AdWeek in November 2016’s Young Influencers edition. His former agency is a three-time recipient of IMA’s Agency of the Year award. He’s also been featured in national and trade press, including The New York Times, Insurance CIO, AdWeek, and Inc. Magazine.


In order to remain competitive, financial services and insurance companies need to continuously innovate around customer experience and back office efficiencies. However, due to a variety of constraints, IT organizations struggle to keep pace with the demands of their business lines. Recognizing the severity of the problem, the team at Unqork came together to deliver a platform that would allow these businesses to build enterprise-grade applications quickly and easily without the burden of writing code.