Not everyone is willing to take on a digital-first approach, then again Ping An is not your average insurance company. When your primary business is insurance being able to build a successful ecosystem is no easy task. Insurance companies struggle to get frequent consumer interactions, which are so vital for an ecosystem model to thrive. Ping An has come up with a novel approach to solve this — by not talking about insurance to their consumers. Learn more about their approach from Group Co-CEO, Jessica Tan.