Selling insurance to the next 3.5 billion people

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Richard Leftley
Micro Insurance Company, Executive Vice President

More than 95% of people in emerging countries still do not have insurance, a huge untapped 3.5bn person market. Reaching these people is a challenge of overcoming consumer apathy through the use of a frictionless customer journey and a B2B partnership approach that leverages on the trust and payment mechanism of telco’s, banks and ride hailing platforms. A leader with over 20 years’ experience, Richard Leftley shares his experience of reaching tens of millions of people with insurance for the first time and what is needed if we are going to reach the next 3.5 billion people.