New Directions in Arts Administration: Who, What, Why & How New Directions in Arts Administration: Who, What, Why & How

Wednesday, May 25, 2022

- EDT
Adaptive Impact Planning: Towards a New Model of Strategic Planning For Rapidly Changing Times
Bridget Woodbury
Bridget Woodbury
Creative Generation, Director, Communications & Engagement
Jeff M Poulin
Jeff M Poulin
Creative Generation, Managing Director

Anecdotal evidence suggests that organizational planning that focuses on an organization’s impact within its community is more likely to result in programming that successfully meets its mission and serves its stakeholders, avoiding mission creep. Unlike a traditional strategic plan alone, the Adaptive Impact Plan (AIP) — developed by Bridget Woodbury, Director of Communications and Engagement at Creative Generation, as part of her Master's Thesis in 2015 — centers around the mission, and uses information collected from stakeholders to answer the question "what now?" whether you're faced with a $100 million dollar donation or a global pandemic.