Monday, May 23, 2022
The COVID-19 pandemic presented nonprofit theaters an immediate and critical choice: shut down until the health concerns passed, or shift to digital programming to continue to serve audiences. Now, as theaters reopen their physical spaces, an equally existential choice has emerged: leave COVID-era digital programming behind, or continue to incorporate digital programming moving forward.
This presentation answers a timely question for the post-COVID era: Why invest in digital programming for the long haul? “No Theater Left Behind” presents a research-driven case to convince arts managers, boards, and other stakeholders that digital programming is essential to the future of nonprofit theater, even post-COVID.