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Branding & Mobile Evolution in the New MiLE. How can Brands and Brand Agencies use the Internet more effectively to build their brands.New Lessons to Learn. Case studies shared.

- WET
Plenary

Traditional Branding and Communication techniques are already being challenged in the new Ecosystem. The global paradigms have changed. New and traditional challenges ranging from local, regional and global competition to Cyber security threats to brand abuse have barely scratched the surface presenting grave new threats to Branding and its Communications. What will happen to those who don’t adapt, and fast?

Join a distinguished panel of global experts and learn of the challenges ahead and how to prepare for them