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How to Protect Trade Marks and IP and Inspire Innovation in Africa in the New MiLE?

Breakout Hall 1

Trademark and Intellectual Property protection are very important components - to a company they are some of its most important corporate assets. More critically, Trademaks and IP are critical tools to protect creativity for innovation - without such protection, especially in emerging markets and new economies, innovation and entrepreneurship will suffer reaching any potential to help local creative stakeholders and their local communities.   

Such Protection in the new MiLE is vital in many regions of the world to promote IP and Trade Mark protection especially to inspire creativity of local entrepreneurs to ensure their creativity is also protected .Join to learn how to protect your IP and Trade mark and  learn about the knowledge path, the tools, the mechanism on how to be protected in an open market of to the  new multi-billion users coming from emerging market.