Nando's Founder Robert Brozin Keynote Address. NOT TO BE MISSED. Details will be added shortly.
Robert Brozin bioRobert Brozin is a founder of Nando’s and ran the company for almost 25 years. Then he moved on to more important things.Rob – or Robbie, as almost everyone calls him – was born in Middelburg, Mpumalanga, in 1959. The family moved to Johannesburg and he attended high school at King David Linksfield, after which he got a BCom from Wits University.It was the last time in his life he would do anything ordinary. In 1987, along with his friend Fernando Duarte, he bought Chickenland, an out-of-the-way Portuguese restaurant in Rosettenville. It served everything from fried fish to boiled eggs, but the chicken, Robbie thought, was the best he’d ever tasted. Nando’s was born – and, along with it, one of life’s great adventures. Robbie’s aim was ‘to have fun and make money while changing the way the world thinks about chicken’. As CEO of Nando’s until 2010, he used sheer creativity (and PERi-PERi) to take Nando’s from Rosettenville to the world. Today, Nando’s is loved in America, Australia and more than 20 countries in between.Chicken is very important, Robbie will tell you, but it’s not the most important thing in life. That’s why much of his time is now spent on projects like Goodbye Malaria, which Robbie started with a few of his Nando’s colleagues (‘Nandocas’, if you’re in the know). Goodbye Malaria is an organisation with an entirely achievable goal: to eradicate malaria in Africa within our lifetimes. Inspired by the great explorer Kingsley Holgate, Goodbye Malaria approaches the problem differently: it harnesses the creative problem-solving potential of Africa’s people.Back in Johannesburg, Robbie works with Harambe, which targets unemployment to improve the lives of some of the city’s poorest citizens. And he is involved in the Nando’s Art Initiative, which showcases the work of talented but disadvantaged Southern African artists in Nando’s restaurants all over the world.But Nando’s is never far from Robbie’s heart. Today he applies his considerable energy to keep shaping the culture of Nando’s, strengthening its brand, its soul and its reputation as a place for kind, fearless people who don’t take life too seriously. ‘It’s the people who make the chicken,’ Robbie always says – and there are now more than 30 000 Nandocas around the world, tied together by pride, passion, courage, integrity and family. Much of Nando’s culture comes from Robbie’s conviction that life should be lived in a youthful, eternally optimistic way – and that it is actually possible to change the world, one chicken at a time.