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Role of New gTLDs, IDN gTLDs, City gTLDs and Brand gTLDs for Africa and the World in New MiLE

- WET
Breakout Hall 1

Martin Sutton
HSBC UK, Group Fraud Risk, HSBC and President of the Brand Registry Group

Group Fraud Risk, HSBC and President of the Brand Registry Group

ZACR
ZACR

Role of New gTLDs, IDN gTLDs, City gTLDs and Brand gTLDs for Africa and the World in New MiLE.


 New gTLDs in their different forms like City gTLDs, IDN gTLDs, Generic gTLDs and Brand gTLDs represent the biggest change to the internet infrastructure since its birth decades ago. With them come great new opportunities and grave new risks to be considered when planning or reassessing your branding and Internet presence or activities locally or globally whether you plan to use them or not.

Are more than 1000 New gTLDs relevant to you? How? why? Which ones? What will the many new gTLDs like .Music .shop .ceo .app or .dubai or .istanbul or .london and many others change in your organisation's strategic planning and operations and to people’s daily lives locally and globally?

Should you care? Why?

What is the Value to me of a City gTLD i.e. .Berlin  .London .Abu Dhabi  .Dubai | .Hanover etc

will Chinese, Arabic, Cyrillic New gTLDs change my life?

Case studies by new Registry operators and their unique business models.