Slack Channel https://cutt.ly/pca26-slack-orange
What happened the last time you tried to buy something online? Did you have a fantastic experience on the vendor's website and felt they cared about your experience? Or was it like pulling teeth? Did you leave their site to find the product elsewhere or from competitors?
Broken checkouts, too many popups, to plain boring websites-- these are only some of the culprits that come to mind when prospects go away. Growing e-commerce and retail companies have a big challenge of making sure these issues don't come up for their customers.
Let's explore trends in behavior analytics and tools that can help our businesses stay on top of these causes of poor user experience.
You'll come out of this session with : 1. Trends in online behavior analytics 2. Tools to add into your tech stack 3. Ideas on improving user experience Session Category: