ProductCamp Austin 27 (PCA27) ProductCamp Austin 27 (PCA27)

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Saturday, November 20, 2021

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Pragmatic Institute Sponsor Channel
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Ian Templin <[email protected]>

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Texas McCombs MSTC Sponsor Channel
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The Texas McCombs MS in Technology Commercialization (MSTC) program at UT Austin teaches you how to launch new products into the market! MSTC is a STEM-designated, one-year graduate degree, focused on cutting-edge technology and hands-on business development. MSTC has always offered classes on campus at the McCombs School of Business at UT Austin or online via live video conferencing for your convenience. With strong ties to the Austin and business community at-large, we are proud to partner with ProductCamp and meet you at events to share more about the program.

You can also contact us on this Slack channel: https://productcampaustin.us1.list-manage.com/track/click?u=ba66bd32e62dde562b5158eaf&id=93a78e36c2&e=1f3cabed0b

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Networking All Day on Wonder Me
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Networking room is live all day. Password is  productcamp

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Horizon Scanning and Product Management
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Matt Anderson
Matt Anderson
Bottomline Technologies, Manager of Product Management

In this session, we'll go over a prioritization technique that you may never have seen before.

Horizon scanning is a technique for detecting early signs of potentially important developments through a systematic examination of potential threats, opportunities, and trends within the org or the industry. Product managers can use horizon scanning to analyze what features would mean the most given several different possible futures for the organization.

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Leading Winning Product Teams
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Elena Leonova
Elena Leonova
Bigcommerce OneRank.io, VP of Product Management

Building products is hard work. Building successful products is even harder. Leading product teams building successful products is extremely challenging but incredibly rewarding if you have the right team by your side. In this session, I will walk you through building and leading winning product teams to develop the products customers love. You will walk away being ready to change the world, one team at a time.

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Building blocks for privacy preserving products
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Decentralized Web3 is becoming quickly relevant as more big tech privacy issues come to light. Most of the product building blocks today assume a centralized cloud service "takes care" of all user data. Asking users to agree to share their data is no longer good enough to get around upcoming GDRP updates. How would you build an app that allows users to benefit from your product: hardware, code and ML models, without sharing personal data outside their local devices? This session will cover one of the new web3 building blocks: peerfetch - p2p http over webrtc datachannel. https://github.com/ambianic/peerfetch

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From Customer Discovery to Truth Discovery: How to Discover If Customers Will Buy and Use Your Product (Before Building Your Product)
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8-time ProductCamp Atlanta (and Austin!) award winner David Eckoff returns with a new session, to help you change how you think and change your results.

The mortality rate for new businesses and products is stunning. All begin with high expectations but most fail. In this session you'll learn a practical set of actions you can follow right now to dramatically improve your odds.

► Learn how to reduce new product risk – and the most important risk to focus on first ► Discover a powerful approach to testing your ideas that will get you moving incredibly fast ► Get ahead of the curve by knowing the 3 biggest tactical mistakes smart people make in customer discovery ► Learn simple but non-obvious hacks you'll love.

"When you change what you think, you change what you do. When you change what you do, you change your results." - David Eckoff

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Top Strategies to Advance Your Product Management Career Rapidly
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Joe Ghali
Joe Ghali
280 Group, Product Management Leadership

Are you looking to break into a Product Management role, advance your career or getting ready to switch industries? This session will provide simple actionable tips & strategies to help you position yourself for rapid career growth.Joe Ghali is an accomplished, forward-thinking product manager with over 18 years’ of experience driving product strategy, digital marketing initiatives and product execution for organizations like Kimberly-Clark, Generac and Baird. Joe is excited to present a variety of career advancement strategies to the Austin product community including;

  • The vital balance of attitude and productivity
  • Strategies to find an engage the right mentor & the importance of keeping the right company
  • Resume tips and how you should go about building your personal brand
  • Understanding the Managerial Grid and how to leverage it to make the leap to leadership.
  • Do’s and Don’ts to move up faster.
  • And more…


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Getting Hired: Nailing the Product Case Study for any PM Interview
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Product Management Case studies are one of the most important presentations you give during the PM interview process. It tells the hiring team if the candidate is capable of communicating effectively, understands the product and its industry, and solves the case with strong product rigor. In this session, I want to teach PM candidates how to prepare and structure their case studies, how to present their ideas, and answer those tough follow up questions to nail the interview and get the job. Having been through numerous interviews from major Silicon Valley companies, I have the know-how to create a standout case study to really impress the hiring committee.

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How to manage your startup as a project
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Ahmed Zouhair
Ahmed Zouhair
SCORE, Business Coach

This session is a practical and pragmatic guide to real-world management for your business—presented in plain English. Ahmed will talk about why most companies use buzzwords, catch phrases, and acronyms that every industry employs. That can be intimidating, overwhelming, and discouraging to those using project management for their business. Ahmed will also cover the structure and organization of your business as well as how to manage your business as a project using like for example the framework of 3Ps (Prepare, Plan, and Perform). Your audience will: • Learn the ability to unlock your hidden Management Skills • Learn real business challenges and desired outcomes for your management issues • Learn the 3Ps (Prepare, Plan and Perform) • Learn the 3Ps (Prioritization, Productivity, and Performance)

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Sinking the Titanic: If Only There Had Been a Product Leader on Board!
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KS
Kevin Smith
Just Add Product, Fractional CPO

We all know the Titanic story. But what if there had been effective product leadership? Could disaster have been averted? Could history have been changed?

We'll be leading an interactive discussion about how having strong and effective product leadership early on can help companies avoid common risks and accelerate their business. Product managers will gain insights and talking points for making decisions and influencing challenging internal discussions.

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Foresight Sprint: A strategic structured gameplan to set your product team for success!
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Foresight Sprint: A strategic and structured data driven game plan to future proof your product development roadmap. Based on feedback from Product Managers who are constantly seeking new ways to innovate, I have discovered a game changing product strategy by designing a framework through the lens of foresight, empowering your team to pivot to future scenarios while validating through data driven decisions.

We will walk through various playbooks that you can take back to your team and set your product team for success and discover new opportunities to optimize for growth and market share.

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Managing the Multigenerational Product Team
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Jennifer (Houli) Houlihan
Jennifer (Houli) Houlihan
Flatiron School, Lead Instructor

ost formal diversity, equity, and inclusion programs don't include age diversity as a goal. But the value of multigenerational teams is becoming increasingly clear. A recent AARP survey of 6,000 global employers found that 83% of business leaders say multigenerational workforces are "key to the growth and long-term success of their companies." And, according to an analysis in the journal of the American Psychological Association, managers reported that age diversity positively contributed to organizational performance.

The ability to manage and retain workers of different generations - and to amplify their unique skills by leveraging new interactions and relationships - is critically important in the creative, innovation, and design economies. This interactive workshop teaches you how to maximize your team's impact by fostering cross-generational collaborative partnerships.

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Think Like A Product Manager
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Dan Corbin
H-E-B, Principal Product Manager

In this session, Dan Corbin, experienced product leader, and General Assembly Products Management instructor, will teach you how to identify problem areas, critique products, and ask the right questions at the right time. Skilled Product Managers can quickly find opportunities, test assumptions, and mitigate risks to help their team deliver impactful products. It's not an easy job, but Dan will offer a number of takeaways to help you to think like a PM.

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How Teams and Leaders Can Unleash the Power of Agile
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Tom Evans
Tom Evans
280 Group, Principal Consultant

According to the Agile Alliance, "Agile is the ability to create and respond to change. It is a way of dealing with, and ultimately succeeding in, an uncertain and turbulent environment."

But business leaders set rules and processes that inhibit a company's ability to adapt to change. Agile practices help teams deliver better products more effectively, but there's often a mishmash of practices at play. What's more, teams are seldom aligned about what they mean when they use the word "Agile."

There is tremendous value to be gained from being truly Agile. During our session, Ron and Tom will explore what being truly "Agile" looks like, for your product development as well as your business teams. They'll cover what's in it for products, customers, and your organization as a whole, and what we as leaders can do to achieve the best outcomes from our teams.

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The 7 Steps to Start a Software Business
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Chris Wilke
Chris Wilke
P2 Energy Solutions, VP Product Management

Build and grow your software business! Follow a proven plan to get to market and control your spend. Launch your product the right way.

The 7 Software Business Steps will show you how to verify your business model, go to market, and drive growth. It works.

Step 1 Get clear on the business case

Step 2 Build how you talk about the product

Step 3 Validate the message with potential customers

Step 4 Develop and ship the product

Step 5 Get paid

Step 6 Stay engaged with customers

Step 7 Grow and manage the business

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The Pro Se Plaintiff Strikes Back! - Protecting Your Products Against Unethical Multinational Corporations on a Budget
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Alejandro Evaristo Perez
Alejandro Evaristo Perez
Data Stock Inc and Invisible Forge Inc, Managing Partner

Are you been censored? Are your products been illegally attacked by Unethical Multinational Corporations? Do you have limited legal budget? Can you single handedly fight the army of unethical lawyers? Do you want to win or at least put up a fight on a limited budget? Do you know what to do? Do you even know how to file a complaint? Or a legal motion? What are the costs? What basic US Legal Codes can protect your products? I am Alejandro Evaristo Perez and I sued LinkedIn (Federal Ninth Circuit of Appeals # 21-15234) and the Walt Disney Company (TXSD 4:21-cv-00765 & CACD 2:21-cv-03490) as Pro Se Plaintiff for a total of $2.2BN and still putting up a fight against Unethical Multinational Corporations. Join my session to explore how you can fight back as Pro Se Plaintiff against Unethical Multinational Corporations to protect your products.

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Design Specs v. Performance Specs: how to align to achieve the right customer outcomes
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A specification often refers to a set of documented requirements to be satisfied by a material, design, product, or service. A specification is often a type of technical standard. There are different types of technical or engineering specifications, and the term is used differently in different technical contexts.

Let's work though each specification type to determine how customer outcomes are influenced and achieved from each.

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Neurodiversity and the World of Work - How to Thrive with your Unique Brain
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This session will introduce the topic of Neurodiversity and how we, as folks in tech, can become aware of how our brains impact the work we do, drive our interests and passions, and ultimately determine how successful we can become because or even in spite of our remarkable brains. As a Product Manager with ADHD, I know the struggles that come along with my idiosyncratic brain, which have become even more pronounced during the pandemic and working from home. I hope through this discussion, we can take a mindful approach to look inwardly at what makes each of us tick and share funny stories, tips and tricks, and offer a community of support. No scientific jargon, no judgment, no shame. Just rad folks with rad brains coming together!

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Ten Tips to Start Incorporating AI and Machine Learning in Your Products
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Dave Mathias
Dave Mathias
Beyond the Data, Product & Analytics Coach and Consultant

The power of artificial intelligence (AI) and machine learning is real. More and more products are and will be incorporating AI or ML as a differentiator. Join Dave as he covers 10 tips on leveraging AI and ML better in your products that every product manager and leader can leverage as a starting point.